SaaS and Cloud Computing to Grow Despite Tough Economy

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Head of Saugatuck research firm shares insights on provider opportunities in the current economic crisis

The skies may not be all blue, but they certainly are not falling when it comes to software-as-a-service (SaaS) and Cloud Computing. The latest research by Saugatuck Technology shows continuing strong demand across all classes of on-demand applications and infrastructure throughout 2009 and beyond. This indicates that buyers will continue to invest in SaaS and Cloud Computing despite the economic woes affecting corporate and public sector IT spending. And it suggests that on-demand software and infrastructure services will grow at the expense of more traditional, established forms of IT.

These two key themes will be highlighted by Saugatuck Technology founder and CEO Bill McNee at SaaScon 2009 at the Santa Clara Convention Center in Santa Clara, CA. McNee, a 30-year IT research and markets veteran and one of two SaaScon conference advisors, will kick off the Analyst Perspective track on Tuesday afternoon, March 31, with the latest insights and guidance from Saugatuck's worldwide user and vendor research programs.

The session, titled "Blue Skies? Clearing the Air on Cloud Computing and SaaS," includes insights from nearly 1,800 Saugatuck user survey respondents about their current and planned adoption and use of on-demand software and infrastructure services. The research also includes briefings with leading and emerging SaaS providers, and in-depth interviews with user executives. Conducted in late 2008 and early 2009, this program is the first to gather real-world user spending and plans months after the economic meltdown began in September 2008, and so provides a realistic look at the near-term future of SaaS, Cloud, and IT adoption overall.

"Knowing what's really happening around the world helps user and provider executives to make fact-based decisions that will help their firms, and improve their abilities to build and maintain competitive advantage in very challenging environments," stated McNee. "Over the years, SaaScon has proven to be one of the premier events to deliver this type research and guidance. We're extremely happy to be part of such an important event. The folks at IDG and ComputerWorld run a terrific conference."

McNee's presentation will address key issues for decision makers regarding SaaS and Cloud Computing, including the following:

  • Is the emergence of SaaS and Cloud Computing merely another Internet "gold rush" or do they represent a major transformation of the IT landscape?
  • How will SaaS and Cloud Computing fare against a backdrop of reduced capital / IT spending?
  • How will SaaS and Cloud providers, offerings and adoption differ by region and industry?

The research behind McNee's presentation research will ultimately serve as the cornerstone for Saugatuck's fourth annual "state of SaaS business" research report, due to be published in the Spring of 2009. Additional insights, analysis and guidance will be published throughout the year as part of Saugatuck's premium, subscription Continuous Research Service (CRS). In the second quarter of 2009, Saugatuck will also publish the first major user and vendor business report on Cloud Computing, including data, analysis and insights from a global web-based survey, provider interviews and briefings, and user interviews.

About Saugatuck Technology
Saugatuck Technology Inc. provides market strategy consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends. Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA), with offices in Silicon Valley and in Germany. For more information, go to, or call +1.203.454.3900 in the US, or +49.6123.630285 in Germany.

  • To request a briefing with our analysts, contact Chris MacGregor at chris.macgregor (at) saugatech (dot) com.
  • For more information about Saugatuck's subscription research services (CRS), go to

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