Bang & Olufsen Selects VerticPortals for Innovative BeoLounge

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A new way of connecting marketing to sales and online to offline: VerticPortals chosen for ability to generate preference for the Bang & Olufsen brand online before they visit a real store.

VerticPortals today announced that Bang & Olufsen, the leading manufacturer of high end audio products, televisions and telephones, has selected VerticPortals to create an innovative new solution to provide customers with an engaging 3D experience of their product line.

VerticPortals has already been working successfully with Bang & Olufsen over the last year, putting together digital campaigns for their BeoSound5 product. The BeoLounge, which can be found at, involved the next level of interaction. It creates as close a replication of the in-store experience as possible, maturing prospects in a way that they are motivated to go into a real store and, ultimately, purchase the product..

Speaking on behalf of Bang & Olufsen, Lotte Nielsen, CRM & Web manager, said "Through BeoLounge we are able to get to know our customers and prospects even better. Through the integration of our CRM database, we can provide local retailers with information that will help target the product demonstrations when these prospects and customers decide to come down to our stores. This will ensure the best possible service for people interested in Bang & Olufsen."

The concept was built around VerticPortals' underlying communication principle of Edutainment. Edutainment is a way of stimulating and awakening the online customer by combining education and entertainment. The use of sound, video, interactivity, animations and text are all important tools in this effort. This captures the prospect's attention before drawing them to the benefits of the audio or video equipment, and how to further benefit from a real in-store experience of these products.

Søren Pommer, COO of VerticPortals, added "It has been a very exciting challenge for us to create the online experience for a brand that is so much about detail. This project has clearly moved the boundaries for what online can do and I think the BeoLounge represents a much better way of integrating online and offline marketing. We even monitor when the transition should happen."

About Bang & Olufsen
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality audio, video and multimedia products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen employs over 2.550 staff members and had a turnover of DKK 4.092 million (EUR 548,6 million) in the 2007/2008 financial year.

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen products are sold by over 1.200 dealers in more than 100 countries in an extensive network of retail stores..

About VerticPortals
VerticPortals is a digital ad agency that provides comprehensive media solutions to some of the top companies in the world. VerticPortals' award winning solutions are based on their unique ability to blend the core competencies of strategy, story telling, creativity, interactive design and in-depth understanding of content creation in pursuit of tangible business results. Headquartered in Copenhagen, VerticPortals is also based in New York and Skopje and counts Hewlett-Packard, Microsoft, GlaxoSmithKline, Carlsberg and Nestle amongst their clients.
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Laurence Lipworth
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