Best Home Building Websites Trends Detailed in New Report from Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Home Builder Web Design The Web Marketing Association, host of leading website awards competition WebAwards, released the 2009 Internet Standards Assessment Report (ISAR) to help home builders create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Going forward, home builder websites will need to integrate more multi-media to allow visitors to virtually tour homes and neighborhoods.

The WebAwards competition judges home builder websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Home building Web sites joined the WebAwards in 2003 and have outperformed the ISAR index every year they competed, until 2008 when they dropped sharply. These sites have beaten the 5-year criteria benchmark averages in design, content and ease of use. They have only narrowly underperformed the benchmarks in innovation, technology, innovation, and copywriting. As an industry, they are strongest in content, design, and ease of use. They could use improvement in innovation and technology.

The 2008 WebAward for Home Building website went to Armstrong World Industries for Armstrong Residential Ceilings.

Other past winners include:

  •     2007 Creative Digital Group for the Home Depot Roofing, Siding, Windows Web site
  •     2006 Hanley Wood LLC for BUILDER Online
  •     2005 Critical Mass for Andersen Windows
  •     2004 Liggett-Stashower Interactive for Crane Performance Siding Web Site
  •     2003 Emco Building Products Corp for

Companies and organizations wishing to have their home building Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The home building industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Home Building Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit

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