Earnix Selected as Finalist for the Red Herring 100 Europe 2009

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Selection by Red Herring's editorial staff follows rigorous evaluation of several hundred private companies

Red Herring today announced that Earnix was named a Finalist of Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.

Used by leading financial services companies worldwide, Earnix solutions provide an integrated software platform that enables insurers and banks to maximize the value of customer relationships by utilizing predictive analytics and delivering the power of optimization to the point of customer interaction. Working with Earnix enables insurers to improve bottom line performance by 1-5% of gross written premium, while banks and credit card issuers can improve net interest margins by as much as 35 basis points.

"This year's impressive list of submissions from companies demonstrates Europe's growing role as a major center of innovation in the global technology sector," said Red Herring Publisher, Alex Vieux. "The exceptional accomplishments of European technology startups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem."

Red Herring's lists of top private companies are an important part of the publication's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Red Herring's editorial staff rigorously evaluated several hundred private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

"We are honored to be part of this select group of companies chosen by Red Herring," said David Schapiro, CEO of Earnix. "This is yet another evidence to the growing significance of Customer Value Optimization to companies in the financial sector and a recognition of the tremendous value that Earnix has been delivering to insurers and banks worldwide."

About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at http://www.redherring.com.

About Earnix
Earnix is a leading provider of customer value optimization solutions for insurers and banks. Earnix solutions are used by leading financial services companies worldwide to optimize customer relationships and drive significant improvements in profitability. The company is led by a team of seasoned professionals with significant financial services background combined with expertise in optimization technology and enterprise software development. Earnix is privately held and funded by prominent venture capital firms. For more about Earnix please visit http://www.earnix.com.


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Eran Livneh
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