Best Transportation Website Trends Detailed in New Report from the Web Marketing Association

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Updated Web Marketing Association' Internet Standards Assessment Report includes historical data derived from a decade of hosting Internet award competition, WebAwards, and provides best practices for transportation Web design. - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the transportation industry learn to create more effective and engaging websites.

"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "The Internet has helped to take the transportation industry from a mail room vendor to an indispensable business tool. Transportation websites include many features that at one time were innovative, but now seem commonplace."

The WebAwards competition judges transportation websites on seven criteria that combined create award-winning websites:

  •     Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copywriting
  •     Ease of use

Transportation Web sites have outperformed the overall ISAR index four times and have underperformed eight times in twelve years. While their scores were greatly
improved in 2007, 2008 resulted in a return to sub par performance. Due to being below the ISAR index in four out of the past five years, the transportation industry lags behind the 5-year criteria benchmark averages in all areas. Transportation sites are strongest in content, copywriting, and design and weaker in innovation and technology.

The 2008 WebAward for Best Transportation website went to Sapient for HondaJet Redesign Phase 3.

Other past winners include:

  • 2007 Wunderman for Team Detroit Reach Higher
  • 2006 Arnold Worldwide for Freedom of the Seas website
  • 2005 eCourier for ECourier's website
  • 2004 Onlinefocus for FedEx Identity
  • 2003 IS Solutions for GetMe There
  • 2002 FedEd InSight Team for FedEx InSight

A complete list of past winners can be found at

Companies and organizations wishing to have their transportation Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at

To request your copy of the 2009 WebAward ISAR report, please visit:

The Internet Standards Assessment report and the 2009 WebAwards are sponsored by the following leading organizations: Burst Media, B2B Magazine, BGT Partners, PRWeb, AllBusiness, ExactTarget, ad:tech conferences, NewsUSA, Microsoft PhizzPop, Internet World, AllBusiness, Search Engine Strategies, Webmaster Radio, Rovion, and Website Magazine.

2009 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 13th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The transportation industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Transportation Web site of 2009. The deadline for entry is May 29, 2009 and the WebAward Web site is located at

About the WebAwards
Now in its 13th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit


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