As we strive to deliver unmatched analytics and ad revenue results to a wide range of players in the ad ecosystem, our partnership with ClearSky allows us to extend our services to millions of additional consumers
Orlando, Fla. (PRWEB) April 21, 2009
ClearSky Mobile Media, Inc., a provider of managed services and content to wireless carriers, and AdMarvel, a mobile advertising mediation hub, announced today a partnership to deliver high performance ad management solutions to millions of mobile consumers serviced by ClearSky through its large portfolio of regional carriers.
Mobile advertising reached more than 4 billion consumers in 2008, and is referred to by mobile and media experts around the globe as "the seventh mass media channel." "As advertisers and the media scramble to take advantage of this rapidly-growing mobile market, ClearSky has aligned with AdMarvel to optimize advertising opportunities and provide yet another revenue engine to drive carrier clients' data ARPU ever higher," said Tony Tagliareni, ClearSky's EVP of Sales & Marketing.
AdMarvel's extensive suite of products is hosted to ensure a fast, reliable implementation, and allow ClearSky carriers to:
- Achive higher CPMs through intelligent consumer targeting
- Provision on-deck and off-deck advertising
- Generate consolidated performance metrics and analytics
- Track ARPU at the customer, device and marketing program level
"As we strive to deliver unmatched analytics and ad revenue results to a wide range of players in the ad ecosystem, our partnership with ClearSky allows us to extend our services to millions of additional consumers," said Mark Fruehan, AdMarvel's EVP of Sales & Business Development. "Our full suite of services, designed to put ad traffic owners in control of their performance, is a perfect match for ClearSky's proven track record, large market share and industry-leading portfolio."
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