'World's Best Job' Winner Ben Southall Reveals Strategy: The Jackrabbit Factor

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Nearly 35,000 applicants vied for the Queensland, Australia's Great Barrier Reef islands caretaker position, but the job was given to just one man. Here's how winner Ben Southall used The Jackrabbit Factor to help him land the 'World's Best Job'.

Ben Southall Wins Best Job in the World

You know, sales for that 'Jackrabbit Effect' I'm sure are going to go through the roof.

In a May 6 interview with the winner of the 'World's Best Job', CTV's Canada AM news personality Jeff Hutcheson listens as Ben Southall and his girlfriend Breanna Watkins from Vancouver explain how they used principles from a book called, 'The Jackrabbit Factor' to obtain their success.

Jeff surprised Breanna by taking a tangent from the interview's primary topic to ask, "Breanna ... what is the Jackrabbit Effect?"

Taken aback by the unexpected question, Breanna laughed, ''It's a book called 'The Jackrabbit Factor' ...and it's basically writing a goal on paper as if you already have the goal. So we both wrote out about a page and a half long goal of having this job as if we already have it, and saying how amazing it is and how happy we are together, and just being on Hamilton Island and enjoying life there in Australia. So that's what 'The Jackrabbit Factor' is all about, so,'' she continued, "you could say we drew it to us."

Jeff turned his attention to Ben. "What was the last thing you did before you went in to the interview?"

''I got my piece of paper, I did exactly as I did last night before I went to bed, I read the thing from top to bottom, I stood there looking out the balcony window, and I read it exactly again, I left it on the bed...'' Ben continued, "I came back here after it all happened, and I thought, this thing actually works, she's got something here, this girl, I'm sure she has."

Ben apparently referred to the author of the book, Leslie Householder.

Jeff mused, "You know, sales for that 'Jackrabbit Effect' I'm sure are going to go through the roof."

Even though the actual title of the book is 'The Jackrabbit Factor' and not 'The Jackrabbit Effect', the fundamental meaning was not lost in the reporter's mistake.

As expected, with the release of the news clip, sales for the book increased, perhaps as eager readers hoped to learn how to obtain a dream job of their own. 'The Jackrabbit Factor' story follows down-and-out Richard and Felicity Goodman as they discover how to access, recognize, and trust their instinct for goal-achieving success.

When asked ''What is your task now?'' Ben explained, ''To really act as an ambassador for tourism in Queensland... to try and take on board everything they've got to offer, and sell it to the world. That's what I'm here to do.''

In this tough economy, the good news is that job-hunting and other goal-seeking readers don't even have to buy the book. That's because 'The Jackrabbit Factor' is available as a free (PDF) download.

In the months to come, maybe Queensland will experience a surge of tourists who read the book and use the principles it teaches to achieve a dream vacation in the same Australian paradise that Ben and Breanna will soon call 'home'.

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