Marketing Partners of Phoenix Signs New Client

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Allan Starr, president/CEO of Phoenix-based Marketing Partners, a strategic marketing, advertising and public relations firm that serves a diverse local, regional and national clientele, has announced his agency's signing of a new client dedicated to the protection of school-age athletes.

The Phoenix marketing agency president/CEO, who has headed the award-winning strategic marketing, advertising and public relations firm since its formation in 1976, says the agency he heads has started its multifaceted involvement with new client Arizona Sports Concussion Center by writing input for several forms of marketing and advertising communication including the startup company's Website.

Starr says Arizona Sports Concussion Center (ASCC) was established by Mickey Cummings, Scottsdale AZ entrepreneur and sports enthusiast, to help safeguard the health and wellbeing of youngsters (5th grade and up) who participate in school and/or other team and individual sports and athletics.

The Center's mission, says Cummings, is to substantially reduce occurrences of Second Impact Syndrome (SIS), a condition that most often occurs in athletes under 21 years of age. He adds that such injuries, which are all too common, can result in brain swelling, permanent brain damage and, even, death.        

Cummings remarked, "The ASCC team knows that testing the state's youth and high school athletes for head injuries and preventing their recurrence is every bit as important for them and their families as it is for professional athletes. Yet, until recently Arizona's school-age athletes have not had access to the same diagnostic resources and safety precautions as the pros regularly utilize."

Computerized neurological testing is employed by leading professional sports organizations, e.g. the National Football League (NFL), The National Hockey League (NHL), Major League Soccer (MLS), Major League Baseball (MLB), The National Basketball Assn. (NBA) and USA Lacrosse, as well as schools of the National Collegiate Athletic Assn. (NCAA). Indeed, professional sports organizations and most college-level athletic departments wouldn't consider not protecting their athletes through neurological testing.

The good news is, says the ASCC founder, is that this vital testing, long considered so important for the "big guys," is now available to Arizona's youthful team and individual-sport athletes. It also can benefit extreme-sports participants and "weekend warriors" of all categories and ages who compete on the state's fields and courts.

ASCC can provide organizations and individuals with state-of-the-art computerized concussion-testing on, both, a pre-concussion (baseline test) and post-injury basis. We exclusively administer the unique, proprietary ImPACT™ testing system, developed by the country's leading authorities on concussion management protocol and neurological testing. The ImPACT™ test, a painless procedure that takes only a few minutes, encompasses eight neurocognitive measurements that include memory, reaction time, attention, mental speed, verbal memory, visual memory and other vital standards.

ImPACT™ test results are now providing critically important information to Arizona parents, athletic trainers and physician's who eventually must approve and/or authorize a young athlete's "return to play" decision.

Certainly, sensible coaches, teams and parents would never allow an athlete to participate in sports without using the proper safety equipment. Likewise, all other available precautions should be taken to protect them from a serious, often-preventable brain injury. And now, thanks to ASCC's unique ImPACT™ testing program, availability of proper analysis and opportunities for successful post-injury outcomes have been greatly enhanced.


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Mike Toll
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