Hazelmail iPhone App Instantly Turns Photos Into Postcards - Then Prints, Stamps, And Mails Them For You http://www.hazelmail.com/iphone

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App is free to download, includes one free postcard, and can be used from anywhere in the world

A new iPhone app debuting today instantly turns photos taken on an iPhone into personalized postcards -- and then prints, stamps, and mails them for you with just the touch of a keystroke.

Created by HazelMail, the ingenious app is a boon for travelers, as well as anyone who wants to share a photo and message in a memorable, lasting way. In addition to being free to download, the app comes with a credit for one free postcard.

Making it even easier - and cheaper - for travelers on the go, HazelMail also launched a feature that allows users to pre-purchase a dozen postcards for $12 (vs. $1.50 per individual postcard) in order to avoid the hassle of entering credit card information while atop the Eiffel Tower or Great Wall of China. In addition, a personal address book feature enables travelers to easily access the addresses of friends and family no matter where they are in the world.

"So many travelers have come home from a trip with a pile of well-intended, purchased postcards that never made their way into a mailbox." said HazelMail founder Michael Lato. "HazelMail makes it possible to use your iPhone or iPod Touch to create a postcard that is one-of-a-kind and truly memorable. Plus you don't have to eat up valuable vacation time figuring out foreign postage or finding the nearest mailbox or post office. It goes from your phone directly to someone's heart."

To ensure that postcards get to their destinations quickly, HazelMail utilizes a global network of printers based in North America, South America, Europe and Asia which print and deliver postcards from the location closest to the recipient.

HazelMail is currently available in six languages - English, French, German, Italian, Portugese and Spanish - for users around the globe. To download the app and start sending postcards from your iPhone, go to http://www.hazelmail.com/iphone.

Launched in fall 2008, HazelMail also operates a web-based service at http://www.hazelmail.com/, where users can upload photos and turn them into personalized postcards straight from the site. PC Magazine named HazelMail one of "eight great sites for personalized photo gifts" in October 2008.

Lato was inspired to create HazelMail by his mother Hazel, who encouraged him to travel and share his experiences from an early age. Lato recently discovered that his mother kept every postcard he ever sent to her. Prior to launching HazelMail, Lato led business development at Fotolog (http://www.fotolog.com), the world's largest photo blogging service, from 2004 to 2007.

Gita Chandra (gita(at)pkpr(dot)com)
Patrick Kowalczyk (patrick(at)pkpr(dot)com)
PKPR, 212.627.8098


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