Kiel, Germany (PRWEB) June 15, 2009
CEBUS, a leading European mailing list broker, is now offering free marketing advice for their web site visitors. This week: e-Direct Marketing - getting emails read.
Writing and sending direct and e-direct mail (DM and eDM) seems to become more of an art form every day. And, as there's such a difference in the cost of sending eDM vs. DM, should one all ditch the traditional method and simply use online methods for our marketing and sales communications? The problem with eDM is there are so many tricks you need to know to dodge the spam filters, ensure legality and when and how to send them, it's hard to keep up with the latest knowledge. And once you've got all that sorted, you need to sort out response mechanisms and how to grab someone's interest and get them responding. For comprehensive advice and suggestions on how to optimise eDM campaigns check out the Abigail Shone's direct marketing articles at http://www.CEBUS.net/news-en/