Vintank "Highly Recommends" Vinfolio Marketplace as Sales Channel for Wineries

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New report by wine industry digital think tank recognizes value of Vinfolio Marketplace for the wine trade

Vinfolio is arguably one of the most sophisticated and experienced online wine retailers

Vinfolio, the foremost fine wine and collector services company, was recognized in a recent report by wine industry think tank, Vintank. The report gives a highly recommended ranking to Vinfolio's recently announced Vinfolio Marketplace for the wine trade. The Vinfolio Marketplace, a fine wine online marketplace for buying and selling the aggregated contents of privately owned cellars, integrates Vinfolio's cutting-edge wine store with VinCellar, its innovative online cellar management application, enabling access to an unprecedented supply of fine wine. For wineries and others in the wine trade, this opens up a new, low-cost, "direct-to-consumer" sales channel.

"Vinfolio is arguably one of the most sophisticated and experienced online wine retailers," according to the Vintank report, and recommends that "wineries and importers should look to participate in Marketplace sales as an alternative channel for sales for increased profit or inventory movement." See the full report at

Wineries and trade members participate in the Marketplace in the same way as private sellers by marking wine for sale in VinCellar. Buyers then bid on those wines through Vinfolio's ecommerce engine. There are no listing fees, minimums, or time constraints, as the seller simply accepts a bid whenever the price reaches the desired level. Vinfolio offers the trade a suite of specific benefits including: lower transaction fees, free storage and pick up of sold wine in the Bay Area. Since transactions in the Vinfolio Marketplace are anonymous, it creates a unique opportunity for wineries to sell oversupply at a discount or allocated or library wines at secondary market premiums.

"The Vinfolio Marketplace offers the wine trade a flexible and cost-effective channel to move wine and increase revenues." says Steve Bachmann, Vinfolio founder and CEO. "We look forward to working with the trade to successfully grow their businesses."

For more information, visit:
If you are a member of the trade and interested in selling through the Vinfolio Marketplace, please contact

About Vinfolio
Vinfolio is the foremost fine wine and collector services company serving wine lovers, enthusiasts and collectors worldwide. Vinfolio delivers on its commitment to "fine wine, finer service" by offering an extensive selection of thousands of wines and a full complement of services and resources to find, buy, sell, manage and enjoy fine wine. Founded in 2003 and headquartered in San Francisco, the company launched operations in Hong Kong the fall of 2008 to serve the Asian wine market.

About VinCellar
VinCellar, rated the most innovative wine social network by VinTank in May 2009, is a free, comprehensive web-based cellar management application that makes it easy for wine enthusiasts and collectors to manage their wine collection. Available online anytime and from anywhere, VinCellar provides comprehensive cellar tracking data and tools, automatic valuation, content from major reviewers, and a robust community.

Rachel Blatt
Vinfolio, Inc.


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