The Best-Selling Book of Its Kind is Now Even Better

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Just as it is not necessary to know how the microchips in your computer work to multiply a few numbers, it's not necessary to be a CPA to have a working knowledge of the "accounting model of the enterprise".

Financial Statements: Revised and Expanded Edition is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs and more.

Most introductory finance and accounting books fail either because they are written "by accountants for accountants" or because the authors "dumb down" the concepts until they are virtually useless. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it.

Ittelson empowers non-financial managers by clearly and simply demonstrating how the balance sheet, income statement, and cash flow statement work together to offer a snapshot of any company's financial health. Every term is defined in simple, understandable language. Every concept is explained with a basic, straightforward transaction example. And with the book's uniquely visual approach, readers will be able to see exactly how each transaction affects the three key financial statements of the enterprise.

"Finally, a handbook that takes the mystery out of accounting principles. I recommend this book to any 'non-financial' type who sits at the head of the table - boardroom or kitchen," said Margi Gandofi, VP, strategic programs, clinical services, New York Blood Center.

"I wish this book were around when I started my first company. The entrepreneur can learn in one evening's reading what it took me two years of learning-by-doing," said Gordon B. Baty, partner, Zero Stage Capital.

About the Author:
Thomas R. Ittleson is a scientist, businessman, author and teacher with many years of hands-on experience in business development and marketing for technical companies. As a consultant to entrepreneurs, Ittleson has written business plans and prepared financial projections that have helped raise more than $500 million in start-up equity capital. Financial Statements was born from the author's efforts to teach client entrepreneurs how to design and use financial statements in their start-up businesses.

Financial Statements, Revised and Expanded Edition
Thomas R. Ittelson
ISBN13: 978-1601630230
Career Press, August 2009; $17.99

For more information or to schedule an interview with the author, please contact
Career Press Publicity Department at (201) 848-0310


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Laurie Pye
Career Press Inc.
201-848-0310 ext. 530
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