Robbins Brothers and G&M Plumbing Collaborate for New Brand Campaign

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Engagement ring retailer prepares for new campaign surrounding couples' YouTube marriage proposals

We've always searched for original ways to reach our target audience and G&M is the perfect partner to help take the company's brand awareness to the next level

Today Robbins Brothers announced its partnership with G&M Plumbing, a creative television agency based in Manhattan Beach, CA known for its strategically-driven big ideas with companies such as HBO, Del Taco and SoapNet. G&M will help Robbins Brothers introduce a fresh brand campaign that showcases the retail company's singular focus on the moment of getting engaged as never before seen.

Over the years Robbins Brothers has become known for helping hopeful grooms and brides-to-be with their entire engagement experience, ranging from the ring purchase to the marriage proposal. As part of its continued efforts to better serve the interest and needs of the soon-to-be engaged consumer, the company will offer customers the chance to share their engagement video and appear in various television and viral campaigns scheduled to launch within two weeks.

"We've always searched for original ways to reach our target audience and G&M is the perfect partner to help take the company's brand awareness to the next level," stated Diane Ferraro, Director of Marketing for Robbins Brothers. "We look forward to the upcoming campaigns and have some exciting elements lined up including a music video."

"No one understands the significance of getting engaged better than Robbins Brothers," commented Glenn Miller, Partner/Co-Creative Director for G&M Plumbing. "This is a company that is genuinely concerned with helping couples find that one perfect engagement ring that symbolizes their love and commitment to each other."

About Robbins Brothers
Headquartered in Azusa, California, Robbins Brothers operates 10 destination stores in Southern California and Dallas/Ft. Worth, Texas. The company provides extensive product education, exceptional value and unique engagement and wedding planning services. Its singular focus on engagement rings allows Robbins Brothers to deliver an unparalleled selection of styles including designer collections by Simon G., Jeff Cooper, Tacori, Scott Kay, Ritani, A Jaffe, Coast Diamond, Memoire, Solana, Vivant, Bridget and JB Star. For more information, please visit Robbins Brothers or call 800.295.1543.

About G&M Plumbing:
G&M's vision has always been simple -- to develop and implement highly innovative objectives-driven ideas for clients. They chose the name "Plumbing" because in the early days the company operated solely as a resource for clients who needed strategic and creative help at a moment's notice. The project work they completed quickly evolved into long-term marketing partner relationships. For more information, please visit G&M Plumbing.


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Tracey Lyles
Robbins Brothers
626.224.9400 ext. 8286
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