Social Software Buyers Facing Lower Risk

Share Article

CMS Watch finds comparatively less marketplace turbulence


You can't just select any one vendor and succeed automatically

Enterprise social software technology buyers presently face reduced risks amid a marketplace characterized by increased stability, according to the latest Enterprise Social Software & Collaboration Cross-Checktm, released today by independent analyst firm, CMS Watch. The CMS Watch Cross-Check compares vendors' pace of evolution as well their speed of product development.

These findings come from CMS Watch research evaluating twenty-seven social computing platforms against eleven enterprise use-cases. Vendors reviewed include IBM, Microsoft, Google, Oracle, Atlassian, Jive, Telligent, Awareness, Drupal, SocialText, blueKiwi, and Lithium.

"The individual technologies themselves are exciting, but the broader social software and collaboration marketplace has become almost placid," noted CMS Watch founder, Tony Byrne, who added, "For buyers, reduced supplier and product risk a good thing, as long as you're still getting the solutions you need."

"There is no 'leading' or 'magic' square, and customers should try to align according to their own risk / reward calculations," cautions Byrne. "Nevertheless, it's rare to see so many vendors falling in segments like Maintenance, Continuity, and Shifting, and so few in Turbulence, Overhaul, and Restructuring."

CMS Watch sees several trends lying behind this stability:

  •     Near total absence of the kind of significant M&A activity that has created significant upheaval for some customers in the ECM and Portals marketplaces, among others
  •     Maturation of key private vendors and open source projects, whose increasingly influential customer bases play a stabilizing role with respect to backwards' compatibility and future directions
  •     Vendors' growing emphasis on specific solutions in lieu of feature creep, which is moderating the pace of new product releases

CMS Watch cautions that this period of relative calm could change. "Significant marketplace entrants or the advent of new, 'must-have' functionality could modify the landscape," notes CMS Watch Analyst, Adriaan Bloem.

In the meantime, buyers should assess each vendor individually. "You can't just select any one vendor and succeed automatically," concludes Byrne. "But the collective risk profile among the leading two-dozen players is definitely lower than a year ago, which means enterprises can spend more effort focused on implementation success."

The Enterprise Social Software & Collaboration Report 2009 is available for purchase online from CMS Watch (

Image source:

A ten-minute narrated presentation can be found at:

About CMS Watch

CMS Watchâ„¢ evaluates content-oriented technologies, offering head-to-head comparative reviews of leading solutions. Through highly detailed technical evaluations and online education courses, CMS Watch helps sort out the complex landscape of potential solutions so that buyers can minimize the time and effort to identify technologies suited to their particular requirements. To retain its independence as a totally impartial analyst firm, CMS Watch works solely for solutions buyers and never for vendors. Research services cover: Web Content Management, Web Analytics, Digital Asset Management, Enterprise Content Management, SharePoint, Enterprise Social Software & Collaboration, Enterprise Portals, Enterprise Search, XML & Component Content Management, and
E-mail Archiving & Management. For more information, please visit:

Melinda Powers, Marketing Director,
Tel: +1 781 690 1779


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melinda Powers
Visit website