is "Mother's Little Helper" This Back-to-School Season

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Parents save cash without skimping on school supplies this year.

Whether it's back-to-school or back-to-college, thousands of parents will be hitting retail stores and online shopping sites looking for bargains on school supplies and apparel. Unlike holidays and birthdays, the back-to-school season doesn't allow parents much wiggle room for cutting back. Recession or no, school supplies are a necessary part of even the tightest family budget.

While the National Retail Federation's 2009 Back-to-School Consumer Intentions and Actions Survey, conducted by BIGresearch, notes an overall decline in spending for 2009 (down 7.7 percent from the previous year) the majority of families are planning to cut those costs via sales, coupons and price comparisons. Smart shopping rather than less shopping seems to be the key for saving this season. intends to play a major role with its online price comparison tools like Price Alerts, Best Value indicators and even Free Shipping Alerts.

What products will be at the top of any parent's shopping list this year? According to the NRF electronics, and particularly laptops, will be one of the few categories to see a sales increase in 2009. NexTag's own data suggests its retailers are preparing to entice buyers with impressive price cuts, in some cases as much as 25% on certain models. That's not on little known brands, rather top name products like HP, Sony and Lenovo. As manufacturers and retailers compete for dwindling consumer cash, shoppers will find themselves in an excellent position to save on the products their kids need this season.

On NexTag price-conscious shoppers can search for the specific products from a variety of online retailers then sort those results by brands, sellers, prices, user ratings and more. The site's simple, no-nonsense design makes navigation easy, even for novice online shoppers. And the up-to-date Price Drop charts give parents the information they need to make smart purchasing decisions.

NexTag shoppers will find price comparison information on everything from school apparel to all-in-one school supply kits in one convenient location. Whether they plan to do their shopping via online retailers, or simply want to figure out the best deals on this season's necessities, NexTag offers it all. Stressed parents couldn't ask for a better ally in these uncertain economic times.

More Information

For more information about the NRF 2009 Back-to-School Consumer Intentions and Actions Survey, the NRF or BIGresearch, visit the NRF's website or the study release available by clicking here.

About NexTag®
NexTag® is the leading comparison shopping site for products, education, financial services, travel and more. At the core of NexTag® are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find great deals on millions of products and services. Over 30 million people per month use NexTag® to research, compare, and save money on products and services online*.

NexTag® has been named one of the "50 Best Websites 2008" by TIME magazine. The company operates comparison shopping sites in the US (, the UK (, France (, Germany (, Canada ( and Spain ( NexTag is headquartered in San Mateo, California with offices in London and Gurgaon, India.

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Ellie Deyneka
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