We feel our platform brings people, issues and technology together in an innovative way, for delivering the environmental issue directly to the public and providing the means for their immediate engagement.
San Francisco, CA (PRWEB) September 4, 2009
For 22 days, the tall ship Kaisei has been hundreds of miles from shore with no sign of human life for days. Deep in the North Pacific Ocean, the crew has been intensively investigating the enormous plastic vortex, the collection of plastic debris that spans from the northern Hawaiian Islands to the Bering Sea.
Despite their remote location, visitor to the Voyage Tracker on the Project Kaisei's website have been able to monitor the daily activities of the crew though a social networking tool developed by Ojingo Labs.
Ojingo Labs, the social networking widget developer, partnered with the Project Kaisei to develop The Voyage Tracker which enabled crewmembers to post video shot with their mobile phones while at sea, and allowed those following the boat's progress to respond with their own video messages.
The Environmental World and Social Networking
The technology was a key factor in building the public's awareness aimed at bringing about real social change to halt the flow of Marine Debris into the world's oceans and pushing the power of social networking to a new level within the environmental community.
TJ Marbois from Ojingo Labs believes social tools like the ones they're building for Project Kaisei will help connect people to causes they support. "We think that techniques like this will provide more powerful ways for people to raise awareness and get their voices heard about issues that concern them."
"We feel our platform brings people, issues and technology together in an innovative way, for delivering the environmental issue directly to the public and providing the means for their immediate engagement."
Further Environmental Partnerships
Based on the success of the Voyage Tracker, Ojingo is now working with Scripps Institute of Oceanography to develop new social networking tools. According to Marbois, there's great interest from other environmental organizations seeking to utilize their tools and technology.
"Partnering with Google Earth, we can enable environmentalists to track and share vital information on just about anything form boats, to people, to radio-collared animals."
About Ojingo Labs
Ojingo Labs, a creative consulting, social technology and entertainment media company, addresses the growing need to smartly connect the web, mobile devices, and social networks into one living system -- a "Social Entertainment Platform".
Learn more about Ojingo Labs at the following URLs: