Singer Opens The Treasure Merchants Gift Shoppe & Bazaar, Takes Customers On Shopping Adventure

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Through her Treasure Merchants themed gift shop and writing her "customer featured" original story, international singing sensation Dalena, proves once again that she has something unique to offer.

Through her uniquely themed e-commerce gift shop and her original story being written on-line in real time, international singing sensation Dalena has created a fantasy world of adventure and intrigue for her customers through The Treasure Merchants Gift Shoppe & Bazaar ( and the personal mention of each customer in her shop's story blog.

Dalena states that customers who make a purchase through her store will soon find themselves written into her adventure story in some way or another. Since customers never know what character they will play or how and when they will be mentioned, the blog's monthly chapter installments are highly anticipated.

"Besides singing, I've always wanted to open my own shop and carry items like I've seen on my world travels, and do something really unique where each customer can feel special and appreciated" says Dalena. "Also, I have this story in my head that is so closely tied to the whole theme of my shop, that I thought, "It may seem silly, but why not share that story with others, and try to make it real to them as well, by involving them in it." That's how I came up with The Merchant's Blog."

In the blog, my main character uses the products that are featured in my store. In this way, people can get to know what the featured items are, and a little information about how they were discovered and are used.

Dalena's store, which features an old world global theme, carries fair trade and organic products from over twenty two countries, along with other selections like belly dancing costumes and accessories, armor, bath and body care, and themed home décor to name a few.

"Just want to say that was the most creative and fun online buying experience I've ever encountered. Thanks for all the personal attention." One customer writes on Dalena's store guestbook.

She points out that just because you shop online doesn't mean you can't experience "ambient shopping". With her trademark "Treasure Merchants" style gift wrap on every purchase, personal communication through the whole ordering process, and even a follow up after they've received their item, customers can rest assured that they are being personally cared for. "I always tuck a little something extra into the package for them as well" she says.

"It gives me great joy and satisfaction to do this. It's a refreshing change from singing, because this isn't about me, it's all about my customers. Through communicating with them and through my blog, I can get to know the customer and they can get to know me. It's a relationship that transcends the typically cold, faceless, internet shopping experience."

Dalena states that although she is still singing, the shop and her story writing take up most of her available time. She recently created a Facebook page for The Treasure Merchants Gift Shoppe & Bazaar and also Twitter She says that she is planning a special event for subscribers to these and to her blog and newsletter in celebration of the shop's first year anniversary in November.

About Dalena:
Well known in Asian communities worldwide, Dalena is a blonde, blue eyed American singer best known for her ability to sing in ten languages, with three dialects of Vietnamese and Chinese being her specialties. She is a published songwriter and poet and has been featured on CNN, The New York Times, LA Times, and Time Magazine among others. You can find an official fan web page for Dalena at:

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