Gigantic bows Campaign Raising Awareness About Photographer's Rights

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"We were asked to come up with an entertaining way to draw attention to a complicated subject in the new digital world." said Bernard Urban, President and Creative Director of Gigantic, "I think this work does an awesome job of doing that."

Gigantic, a New York City based digital advertising agency, has launched a new campaign for the New York chapter of the American Society of Media Photographers (ASMPNY).

The campaign includes a microsite, Twitter stream and a YouTube Channel featuring a video directed and edited by Greg Olliver of Secret Weapon Films.

The campaign, intended for a young media and communications audience that includes, art directors, designers, art buyers and editors, approaches the subject in a confrontational way, but still manages a humorous tone. "We didn't want the tenor to be preachy," said Urban, "we were certain to avoid taking that route, which is an easy thing to do with a complex subject like this."

When asked about the project, Stephen Mallon, President of the New York chapter of ASMP, declared, "I am ecstatic with the look and outcome of the work."


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Bernard Urban

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