Effective Student Marketing Attending CAPPS Conference to Promote Social Media Marketing

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Effective Student Marketing will be attending the 25th Annual California Association of Private Postsecondary Schools (CAPPS) Conference from October 14 to 16, 2009. ESM will provide schools with information about using social media for lead generation, as well as offer attendees a chance to win a digital camera.

Effective Student Marketing will be attending the 25th Annual California Association of Private Postsecondary Schools (CAPPS) Conference from October 14 to 16, 2009. Effective Student Marketing will be highlighting their social media and online reputation management services at this conference. The ESM booth will also give visitors a chance to win a waterproof digital camera as part of a random drawing.

Effective Student Marketing uses sites like Facebook and Twitter to create an online community where students, graduates, and prospects can connect and interact with one another. This interactive community results in a referral base for the school, turning once unreachable prospects into high quality leads. In addition, ESM can help schools monitor the web and find additional forums where interactions may be taking place. Whether positive or negative, ESM can respond to those interactions and manage a school's online reputation.

"Our social media and online reputation management products are crucial for modern schools," said Julie Foley, Director of Client Services for Effective Student Marketing. "Social media is not going away, and schools need to become a part of the conversations that their students and graduates are already having about them on the internet. We simply help schools manage their reputation, while building their brand - and, ultimately, building a referral base through sites like Facebook."

ESM can work with schools to create a positive online presence on popular social media sites such as Facebook and Twitter. These sites help to create a sense of community for the school, attracting new leads and referrals. ESM can also monitor the web and respond to mentions of a school on other discussion groups and websites, keeping the school's online reputation intact.

All of the conference attendees who stop by the Effective Student Marketing booth will have the opportunity to enter a drawing for an Olympus Waterproof Digital Camera. Photos are necessary in social media, and a new camera can be a great tool for a new campaign. Effective Student Marketing will be located at booth number 11 in the exhibit hall.

ESM will also be showcasing their social media knowledge by posting photos and tweeting throughout the CAPPS Conference to the company's Facebook and Twitter pages.

To follow ESM on Twitter visit http://www.twitter.com/EffectiveSM.
To become a fan on Facebook visit http://www.facebook.com/effectivestudentmarketing.

About Effective Student Marketing
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in generating student leads and enrollments for career, technical, and vocational schools across the country through the use of Internet marketing tools and techniques.

The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, search engine optimization, and e-newsletter production and distribution.

Michelle Collins
Business Development
Effective Student Marketing, Inc.
Phone: 978-475-0880


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