emfluence's FlashPURLs Push the One-to-One Personalized Marketing Envelope

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New feature of emfluence Landing Page tool takes the next step in connecting with personalization

Email Service Provider and full-service interactive marketing agency emfluence takes personalized URLs to the next level by integrating variable data in graphic and video components with their new FlashPURLs feature (http://www.emfluence.com/email-marketing/emfluence-emailer-features/FlashPURLs). FlashPURLs take advantage of technologies like DHTML, Microsoft's Silverlight or Adobe's Flash to rapidly generate highly interactive, personalized URLs, or pURLs. Through the emfluence Emailer's Landing Page Generator, a tool for instantly creating web pages tied to online marketing campaigns, they have helped clients add the "wow factor" to their email marketing campaigns with landing pages that personalize more than just text.

"We encourage our clients to make the most of every bit of data they have on customers," says emfluence President and CEO, David Cacioppo. "Personalization is more than just a first name. Marketers have the opportunity to suggestively sell based on past purchase habits. For example, a consumer who bought a bicycle is likely to need accessories for it."

emfluence FlashPURLs take that data and make individualized web pages - not just personalized copy - for email marketing list subscribers. While one recipient of an email from a travel company may click through to see a getaway to a familiar beach in Hawaii with their name written in the sand, another may see their favorite ski destination in Colorado with their name written in the snow. When it comes to B2B marketing, the CEO on a marketer's email list may see an executive summary with graphics to match, while the Marketing Manager sees the success story of your number one case study.

For those clients who don't have great data on their customers to use in a FlashPURLs campaigns, emfluence suggests tailored online promotions, microsites and database email marketing to help clients expand their campaign data for the prospects on their email marketing lists. The interactive agency's background is in handling all aspects of online marketing for their clients and recommends turning every Register to Win promotion into a goal-driven data collection project.

To see FlashPURLs by emfluence, visit their microsite at http://flashpurls.emfluence.com/WhatAreFlashPURLs.

About emfluence
emfluence is a full service interactive marketing agency and email service provider, based in Kansas City, MO, with teams focused on online marketing strategy, web design and development, paid and organic search marketing and email marketing. emfluence has provided integrated web, search and email marketing solutions for B2B and B2C marketers across numerous business categories. For more information, visit emfluence.com.

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Jessica Best
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