"Video Content Is Better For Syndication" According To Reality Digital

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Video Social Network s Can Increase Media Sharing

The integration of video content into a brand's website will improve the chance of it being shared or syndicated according to Reality Digital, the leading provider of social network software for brands and businesses.

Reality Digital has encouraged brands to invest in the incorporation of rich media features into their online domain, as a means of attracting visitors and sharing their message with them, and also as a way of spreading those messages throughout the web. With news that Google and YouTube are now serving over 10 billion videos per month, brands and businesses must look to make the most of this popular medium.

As well as being popular, companies must recognise that video is much more engaging for viewers, and can provide more message impact than the written word, such as a blog. Another factor in the popularity of video is that it takes much less time to consume a greater amount of information. Whilst articles and blog posts are not without merit, Reality Digital has indicated that it is a combination of the two that will provide the link bait that leads to popularity.

Robert Proctor, Head of EMEA for Reality Digital, said: "The implementation of video content and other rich media into a brand's online setup can greatly improve the reach of its message. Video content is very popular in terms of syndication and sharing across the internet, and this has been facilitated by the rise of social media, allowing users to share content with others all over the world.

"It must not be forgotten however, that video is greatly complemented by other aspects of rich media, exemplified by a video social network. It is important that brands take into account the effect of rich media in its entirety when considering adding it to an existing marketing drive."

Reality Digital's Opus Platform is an online community software model that allows brands to create their own brand safe network, tailored precisely to their requirements. The network can be constructed to appear to its users exactly as the brand wishes, incorporating all of the latest rich media features such as high definition video, user networking functions and user generated content.

For more information on Reality Digital or the Opus Platform, please call 0203 1785 883, or visit realitydigital.com.


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Pete Goold
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