As we grow our virtual goods business, having Viximo's expertise in the space will be an asset.
Cambridge, MA (PRWEB) October 30, 2009
Viximo, the only provider of a complete virtual goods solution designed specifically for social sites such as social networks, online dating, and casual gaming, today announced the next version of its virtual goods solutions and Zorpia.com as a new partner. Viximo's suite of products offers everything a publisher needs to launch or grow a virtual goods business including micropayments, analytics, and - most importantly - exceptional virtual goods content that engages consumers.
The additions to Viximo's economy tools provide a deeper set of analytics, currency management and aggregated payment providers to further simplify enabling, optimizing, and growing a virtual goods business. Viximo's solution supports various types of virtual currencies including cash, reward, mixed, or dual currency systems, and aggregates the best payment methods including one click credit card purchasing, PayPal, mobile, and CPA offers.
Additionally, Viximo's dashboard includes inventory management tools and a rich set of analytics that. Viximo tracks key metrics for a virtual goods business including currency sinks and sources, exchange rates, merchandising, conversion, pricing, and more.
"Our virtual goods solution is designed to provide social networks with a powerful solution they can grow with, yet spend only a week integrating," said Brian Balfour Founder and VP of Product Marketing at Viximo. "This allows web publishers to focus on their core business--engaging their audience--while we provide their users with targeted and merchandised virtual goods through a well vetted and integrated system."
Viximo's publisher network has been rapidly expanding and announced one of many new additions, Zorpia, one of the largest international social networks with over 16 million members. Viximo's virtual economy and currency solution will provide Zorpia the tools to quickly enable, manage, and optimize their virtual goods business. Combined with Viximo's premier virtual goods applications, such as virtual gifts, Viximo's publishers are able to easily incorporate a robust inventory of content including licensed content from brands, celebrities, and sports teams.
"Working with Viximo has helped accelerate our virtual goods plans" said Jeffery Ng, Founder and CEO of Zorpia. "As we grow our virtual goods business, having Viximo's expertise in the space will be an asset."
Viximo monetizes your audience and increases engagement with the only complete virtual goods solution for social networking, online dating, and casual gaming sites. Viximo's suite of products focuses on delivering premium, top quality content to your users, supported by a foundation of analytics, virtual currency, and micro-transaction payments. With Viximo you can have your virtual economy up and running in less than one week. For more information visit http://viximo.com or learn about strategies for virtual goods at http://blog.viximo.com.
Zorpia's 16 million members ('Zorpians') are truly spread around the world, making it the social network of choice for people who want to make friends of all kinds. Ranked in the top 1000 websites in many countries around the world, Zorpia is one of the few social networks to have seen growth in the past 6 months. With an extremely comprehensive feature set, award winning Zorpia continues to unite people from all parts of the world.