Sulake Introduces Bobba Bar, a Virtual Bar On-the-Go

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Bobba Bar is Now Available for the iPhone/iPod Touch, Nokia Smart Phones and Other S60 Devices

As the first virtual hangout for the iPhone, iPod touch and Nokia smart phones, Bobba Bar makes it fun to meet and make friends on-the-go.

Social entertainment company Sulake today announced the launch of Bobba Bar, a virtual bar for the mobile phone. The first-of-its-kind service is available now at the iTunes App Store for the iPhone and iPod touch, Nokia's OVI store for Nokia smart phones, GetJar and at http://www.bobba.com. Bobba Bar's exciting bars, cafés and clubs provide a fun environment for mobile phone owners over 17 years of age to make friends and date people from all over the world.

The launch of Bobba Bar is a continuation of Sulake's past mobile experiments, including research project Mini Friday (http://www.minifriday.com) and Bobba beta for Nokia phones. Based on user feedback, the service has been crystallized into an easy-to-use social meeting place. It is also a natural extension to Sulake's Habbo Hotel (http://www.habbo.com), the world's largest teen virtual hangout.

Bobba Bar's simple user interface makes talking to other bar guests incredibly easy. Users simply tap in text, which appears as speech bubbles on other users' phones. Bobba Bar users can create their avatars from a great variety of designs for the face, body, hair, skin and clothing. Altogether there are more than a billion combinations from which to choose. Each avatar can be easily customized with life-like outfits or unusual and quirky accessories.

The Bobba Bar virtual environment is navigated with simple gestures like tapping, panning and pinching on the iPhone. Bar guests can add friends to their friend list, invite friends by using SMS, email and Twitter, and send messages to each other. Visitors can also get free virtual drinks by chatting to the virtual bartenders.

"We're really excited to launch our new mobile virtual bar," said Sampo Karjalainen, co-founder and Chief Creative Officer of Sulake. "As the first virtual hangout for the iPhone, iPod touch and Nokia smart phones, Bobba Bar makes it fun to meet and make friends on-the-go."

Bobba Bar is a free download. In the near future, Sulake plans to provide virtual content purchases inside Bobba Bar.

To download Bobba on your iPhone, iPod touch, Nokia Smart Phone or other S60 device, visit http://www.bobba.com.

Bobba press images can be downloaded at http://www.sulake.com/press/image_bank.

About Sulake
Sulake is an online entertainment company focused on virtual worlds and social networking. Sulake's main product is Habbo, one of the world's fastest growing virtual worlds and online communities for teenagers. There are localized Habbo communities in 31 countries on six continents. To date over 151 million Habbo characters have been created and close to 14.6 million unique users worldwide visit Habbo each month (source: Quantcast).

Sulake was established in 2000 and has grown considerably each year. The main shareholders in Sulake include Taivas Group, Elisa Group, 3i Group plc and Balderton Capital, followed by Movida Group (in Japan), the company's founders Sampo Karjalainen and Aapo Kyrölä, Sulake's CEO Timo Soininen and other personnel. Sulake has offices in 13 countries. Headquarters is situated in Helsinki, Finland. Currently the company has 270 employees worldwide.
http://www.sulake.com

For more information, please contact:
Susan C. Mills
Edelman PR for Sulake
323-202-1050
susan(dot)mills(at)edelman(dot)com

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Susan Mills
Sulake
323-202-1050
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