New Poll Shows Catch-Up Retirement Contribution is More Desired Holiday Gift than Electronics, Jewelry

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Dear Santa: How about a little something for my retirement fund? Nearly half of respondents to a new poll conducted jointly by financial Web sites and prefer to receive a contribution to retirement savings over the latest gee-whiz offerings from the retail industry.

In a new poll conducted jointly by two leading financial education Web sites, and, nearly half of the respondents would rather receive a contribution to retirement savings than other perennially popular gifts. In today's economy, consumers may be saying bye-bye to bling: What many people really want for the holidays is their retirement savings back.

Visitors to and were asked, "Secretly, what would you really like most as a holiday gift?" The financially responsible choice--a contribution to retirement savings--out-polled flashier gifts, beating the next highest alternatives by more than a 2-to-1 margin. Here's how the gift ideas stacked up in the poll:

  • A contribution to get your retirement savings back on track: 46 percent
  • iPhone or iTouch: 22 percent
  • HD television: 22 percent
  • Jewelry: 11 percent

"It's a sign of the times," spokesman Richard Barrington said. "People have loaded up on consumer goodies for years. Now the recent recession and the weak job market have reminded them that there are other things they need--like being able to afford retirement."

"The past year's turbulent economy has more people thinking about their retirement savings, and that's a good thing," founder J.D. Roth said. "A small investment now can turn into a big gift down the road."

Gift-givers may be getting the message. A full 44 percent of those who responded to a recent Consumer Reports survey said that they planned to give money as a gift this holiday.

The poll represents a relatively informed audience, as both Web sites are dedicated to financial education. "Coming from our audience, this poll demonstrates that people in the know realize that retirement savings is now the priority," Barrington said. "Enough to make it number one on this hypothetical Santa list."

Further analysis on the joint poll can be found at has been a leading source of information on bank rates, personal finance, savings accounts and investing since 1999. The site provides the highest rates on certificates of deposits, money market accounts and high-yield savings accounts. named most inspiring money blog by Money magazine--is devoted to sensible personal finance. Since 2006, founder J.D. Roth has been sharing with thousands of daily readers what he has learned about debt elimination, saving money and practical investing.

Richard Barrington and J.D. Roth are available for interviews on this topic and other topics relating to personal saving and investing. To interview Richard or J.D., please contact:

Tracy Viselli


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