New High-End Toy Website Goes Live -- Collection Features Award Winning and Educational Toys Plus Exotic Playthings

Share Article announces it is open for business. The site features more than 25 categories of unique award winning children's toys.

A new premium website opened for business on November 25, 2009. The site showcases a collection of more than 1000 kid's toys, each selected for its uniqueness, durability, safety, developmental qualities, and environmental values. Many of the toys have won prestigeous awards.

The website will be marketed to parents, relatives and other gift givers who are looking for exceptional children's toys not readily found in other outlets. "My wife Jeanne and I have spent countless hours in toys stores as our own two daughters were growing up and, more recently, as our granddaugther Abby has become a toddler," said Over The Top Toys co-founder Russ Lucas. "Just as we have been extremely hard to please customers over the years, and have seen way too many cheap, mindless toys for children, we believe there many other parents, relatives and gift givers who are equally discerning. Therefore, we have established an online toy boutique with a collection of products from the world's finest toymakers that will appeal to discriminating purchasers."

Examples of the unique toys in the Over The Top Toys collection include a line of individually handcrafted lifelike plush toy reproductions of the world's most loved animals, by Hansa. "The Panda Cub Walking on all Fours is not only a loveable, cuddly teddy bear but also a work of heirloom quality art", said Lucas. (See Also featured in the toy collection is a line of children's wagons from West Coast Wagons famous for their custom wagons made for such Hollywood celebrities as Brad Pitt and Angelina Jolie, Johnny Depp, Tom Cruise and Katie Holmes, Gwyneth Paltrow and scores of other luminaries. (See:

Lucas said that, while the company does not intend to compete with mass merchandisers, he does understand that it must match up with other online vendors in products and service. Therefore, will offer numerous specials as well as free shipping for most items. "We aren't the biggest toy website, but we intend to be the "go to" site for customers looking for best toys available anywhere," he said.


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Russ Lucas