Rejuvenation Website: One of the Hot 100 Online Retail Sites of 2009

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Internet retail magazine will profile the winners in its December issue. has been ranked among the top 100 e-retail sites for 2009, as voted by the editors of Internet Retail magazine. Websites were nominated based on their ability to offer an innovative customer shopping experience and whether their site had lessons that other online retailers could benefit from.

When asked why Rejuvenation was identified as one of the Hot 100 retail sites, Senior Editor of Internet Retail magazine, Mary Wagner offered, "We liked the fabulous photography on the site, the fact that you can shop by period, room or collection. We particularly liked the fact that customers appear to be able to upload photos of their home restoration project, in progress, to the projects blog, showing Rejuvenation fixtures in context. It's a great way to build loyalty, community and interest in those products."

Rebecca Taubman, Rejuvenation's eCommerce manager notes that the top two features distinguishing from other sites are focused on helping customers connect with the right product and with each other. Rejuvenation products are made to order and shoppers have the ability to change the attributes of each fixture, including: length, finish, shade, lamping and number of arms for chandeliers. To maximize the customer experience, the site offers a tool that renders the fixture as custom options are selected. This allows changes to be seen in real time as they modify the fixture to meet their personal requirements.

The second innovative feature of 2009 was the introduction of the Projects Blog; written by Rejuvenation customers documenting their restoration, renovation and building projects. It has quickly become a place for exchanging advice, ideas and inspiration, while an enthusiastic online remodeling community is fostered.

The Hot 100 issue of Internet Retail Magazine will be available on December 1, 2009. In 2008 winners of the award included iconic brands such as Apple, Crate and Barrel, Restoration Hardware, Patagonia, GAP, Nike and REI.

About Rejuvenation
Rejuvenation was founded in 1977 with a passion for old houses and buildings. Today, it is America's largest manufacturer and leading direct marketer of classic American lighting and house parts. Inspired by history, period-authenticity and customer creativity, Rejuvenation's diverse line spans the 1870s to 1960s. Collections include: Early Eclectic, Period Basics, Historic Revivals, Arts & Crafts, Colonial Revival, and Modern America. Homeowners can stay true to their home's era, and also have the flexibility to mix-and-match styles to create more personalized and eclectic environments.    

The company donates ten percent of its after-tax profits to non-profit organizations dedicated to environmental conservation, historic preservation, the arts, and equal-access housing. Products are sold through the company's catalogue, retail stores in Portland, Ore. and Seattle, Wash, and website


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Nicole Curcio
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