Vinfolio adds WinePosts to VinCellar community

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Expands community features for wine enthusiasts to track, share and learn about wine

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WinePosts is a natural extension of the VinCellar community platform, because it allows users to go beyond writing individual tasting notes and now gives them the power to share all aspects of a story or experience around a selection of wines.

Vinfolio, the foremost source for fine wine, announces the launch of WinePosts, an exciting new social networking feature that builds upon the community platform in VinCellar, the company’s free online cellar management application. Named the most innovative wine social network by Vintank, the wine industry digital think tank, VinCellar offers wine collectors and enthusiasts a robust multimedia platform to track and share information about wine. The addition of WinePosts now provides users the ability to share their experiences with wine including photos, videos and traditional text opinion on both single wines, as well as groups of wines.

“Part of enjoying wine involves sharing your experiences and learning from others,” says Vinfolio Founder and CEO , Stephen Bachmann, “WinePosts is a natural extension of the VinCellar community platform, because it allows users to go beyond writing individual tasting notes and now gives them the power to share all aspects of a story or experience around a selection of wines.” VinCellar users can create WinePosts about any topic and then personalize their post with tasting notes, photos, videos and links to detailed wine pages on Vinfolio’s site. These experiences can then be shared on VinCellar, Facebook, Twitter and other social networks through a unique URL for each WinePost.

“The best part about developing features like WinePosts for the community is that users end up defining them,” says Jay Moore, Vice President of Marketing. “We anticipate the community will find unique ways of using Wineposts that will generate lively comments and engage even more users. And what a wonderful way to share holiday wine and food experiences.”

Through VinCellar, Vinfolio has fostered the growth of a wine-focused community of collectors and enthusiasts who have written over 30,000 wine tasting notes. WinePosts, adds new depth to the other community features in VinCellar including an expansive platform for bloggers, Facebook and Twitter integration, as well as an iPhone-optimized site. VinCellar also has a new Wish List feature so users can create a list of wines they’d like to own and share it with friends and family just in time for the holidays. To learn more, visit http://www.vincellar.com

About Vinfolio
Vinfolio is the foremost source for fine wine, serving wine lovers, enthusiasts and collectors worldwide. Through the Vinfolio Marketplace and wine store, the company offers an unprecedented supply of over 44,000 unique wines. Combined with Vinfolio's full complement of services and resources to find, buy, sell, manage and enjoy fine wine, Vinfolio delivers on its mission of “fine wine, finer service”. In 2009, the company launched a series of services focused on expanding marketing and sales channels for the wine trade. Founded in 2003 and headquartered in San Francisco, Vinfolio also has operations in Hong Kong.

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Jay Moore
Vinfolio
415-946-1316
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