New Hope For Sleepless Parents: NeuroPop Releases RealSleep #1

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RealSleep uses nearly-inaudible sounds embedded in music to help 77% of people get to sleep faster and stay asleep longer.

The sounds work directly on the brain to help children unwind. It products the same effect as rocking a baby sleep.

NeuroPop Inc. releases sound technology that helps even problem sleepers go to sleep faster and stay asleep longer.

“Everybody asks parents of newborns how they’re sleeping and sympathizes with the tales of sleepless nights. But once the baby’s getting close to a year old and sleep deprivation is still the norm for the parents, sympathy doesn’t really help,” said Seth Horowitz, Ph.D., co-founder of NeuroPop Inc. “The reality is that many children never really learn to go to sleep and have trouble both going to and staying asleep, leaving a lot of kids and their parents sleep deprived for years.”

NeuroPop Inc.’s just-released RealSleep #1 may be the answer many new parents have lain awake dreaming of.

RealSleep #1, a CD that plays in any normal player, uses three types of nearly-inaudible sounds that, when embedded in music, work directly on the brain’s arousal centers, allowing children to slow down from the day and fully relax their minds so they can go to sleep more quickly and stay asleep longer.

RealSleep is the product of 15 years of research on hearing, balance, and sleep by Horowitz, an Assistant Research Professor in the departments of neuroscience and psychology at Brown University. “The sounds work directly on the brain to help children unwind. It produces the same effect as rocking a baby to sleep.”

Created with award-winning musician Lance Massey, designer of the world's first commercially viable audio morphing program, RealSleep uses computer algorithms to produce the sounds that help children – and adults - sleep. In the first clinical trial, conducted among children and adult patients with active sleeping problems, 77% of people between ages 1 and 62 who used the product went to sleep faster and stayed asleep longer.

According to one mother in the trial, none of the common methods had worked for her three year old daughter. “We’ve tried Ferberizing her, the Rye Method but nothing has worked. She refuses to go to sleep and then wakes up throughout the night. The first night we tried RealSleep she fell asleep almost immediately. She woke up once at 11, I soothed her but kept her in the crib, turned the CD back on, and she went right back to sleep. And she slept straight till the morning.”

RealSleep #1 is sold online at and and through select health care providers for $19.95.


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David Lavietes
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