Design Basics Experts to Present 'Woman-Centric' Home Design Concept at 65th Annual International Builders' Show

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Presentations will feature woman-centric builders who experienced strong growth in 2008 after adopting the woman-centric home building approach. Attendees will learn the four personalities of homes, which allows builders to design the perfect home for a homebuyer. Attendees will have the opportunity to meet with licensed Design Basics and Woman-Centric Matters!(SM) builders.

Meet The Buyers: Margo, Claire, Maggie and Elise.

Design Basics, the nation's largest home plans design firm and national expert in 'woman-centric' home design, will present its breakthrough concepts at the 2009 International Builders' Show, January 20 - 23, in Las Vegas.

On Tuesday, January 20, from 3:30-5:00 p.m. (location: North 115-117), a Design Basics panel will present "A Case Study: How Five Minneapolis Builders Became REMARKABLE." Attendees will hear from:

  • Paul Foresman, Director of Business Development for Design Basics
  • Helene Severson, Vice President/Broker for Severson Homes
  • Jeremy Skogquist, Partner with NIH Homes, LLC
  • Rick Storlie, President and Founder of New Home Sales Coach LLC

In 2008, a group of Minnesota homebuilders formed the Minnesota Woman-Centric Homebuilders Consortium. This group partnered with Design Basics, creators of the innovative Woman-Centric Matters!(SM) home plans concept, which has helped more than 100 builders succeed despite the downturn of the housing market. Two of the five homebuilders will discuss how designing woman-centric homes has dramatically increased their business.

On Thursday, January 22, from 8:00-9:30 a.m. (location: South 223), Design Basics President, Linda Reimer and Foresman will unlock the secrets of home personalities in their presentation "Meet The Buyers: Margo, Claire, Maggie and Elise."

Reimer and Foresman will reveal how years of researching women's personalities has culminated into Finally About Me(SM) - a finely tuned enhancement to the Woman-Centric Matters!(SM) program. Finally About Me(SM) has identified four distinct personalities: Margo, Claire, Maggie and Elise, which helps homebuilders create the right home and buying experience catered to the woman homebuyer's exact needs.

Licensed Design Basics and Woman-Centric Matters!(SM) builders who will be at the 65th International Builders Show include:

  • Terrell Taylor, Group One Construction & Development, Merrillville, IN.

Taylor's use of woman-centric home plans has helped his business stand out in competitive northwest Indiana, a part of Chicago's metropolitan economy.

  • Hugh Fisher, Deerbrook Development, Warwick, RI.

Fisher announced his first woman-centric model home in January 2008, where 300 people toured the home and he signed 41 new home contracts.

  • Sam Bradley, Sam Bradley Homes, Springfield, MO.

Bradley has been chosen as the builder of the 2009 St. Jude's Children's Research Hospital Dream Home, a Woman-Centric Matters!(SM) home. Bradley is donating his services as the builder and the building site is a 100 percent donation as well, courtesy of Lions Gate Development, L.L.C.

  • Dan Kliethermes, Kliethermes Homes & Remodeling, Columbia, MO.
  • Larry and Rachael Weissenburger, Rosewood Homes, Sioux Falls, SD.

About Design Basics
Founded in 1983, Design Basics is the nation's largest home plans design service to the building industry and a leading national expert in woman-centric home design. Woman-centric design plans focus on storage, entertainment, flexible living and de-stressing. Studies show women make or greatly influence 91 percent of all new home purchases. Design Basics' plans are marketed in national home publications, and featured in newspapers across the country every week. Learn more about Design Basics' services and programs: Design Basics, Woman-Centric Matters! and Finally About Me.

About the International Builders' Show
The International Builders' Show is the single largest residential building and home construction industry tradeshow in the world. More than 90,000 attendees are expected at the show, which is a showcase for 1,600 exhibiting suppliers and manufacturers looking to market and sell to builders, architects, developers, dealers and distributors.


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Linda Reimer
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