Maritz Real-Time Rewards and Affinity Solutions Partner to Offer Multi-Channel, Real-Time Marketing Solutions

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Two of the world's most innovative marketing firms are joining forces to create a ground breaking point-of-purchase relationship marketing program.

“We are delighted to be joining forces with Maritz Real-Time Rewards to bring real-time customer engagement solutions to the marketplace,” said Affinity Solutions’ President and CEO Jonathan Silver. “This co-venture combines a best of breed offering in tw

Maritz Real-Time Rewards, an innovator in point-of-sale loyalty programs (http://www.maritzrtr.com) and Affinity Solutions, a provider of leading-edge relationship marketing programs (http://www.affinitysolutions.com), today announced they have joined forces to offer a comprehensive point-of-purchase relationship marketing program for US credit and debit card issuers and retailers. This groundbreaking offering from Affinity Solutions and Maritz will enable both retailers and card issuers to conduct customer segmentation and in-depth analytics for the retail back office, while engaging consumers in real time at the point of sale, whether in store, on line, via mobile device, or any other payment channel. As a result, card customers will receive a wide array of new promotions and rewards programs tailored to their individual buying preferences and behavior, offered where and when they matter most – at the point of purchase.        

“Affinity is a top-tier provider of merchant rewards network (MRN) services, analytics and segmentation,” said Thad Peterson, managing director, Maritz Real-Time Rewards. “Their MRN expertise, combined with Maritz Real-Time Rewards’ point-of-sale software solution, will help payment companies and retailers work together to engage shoppers in new and exciting ways, strengthening their customer relationships and increasing sales.”

Maritz Real-Time Rewards’ software solution runs on existing POS platforms and allows customers to receive targeted and customized promotions, in addition to providing an opportunity to pay using their rewards points with only the swipe of a card. The software tracks customers’ frequency and spend, rendering both punch cards and paper coupons obsolete. The underlying technology powers loyalty programs in over 30 countries around the world.

Affinity Solutions, pioneers of a market-leading merchant-funded rewards program, links over 60 million debit and credit card accounts, touching about eight billion card transactions annually, through its relationships with financial services partners such as Capital One, U.S. Bank, Regions, Comerica, Sovereign, several of the leading payments processors and many other financial institutions. Its best-in-class retailer networks include over 25,000 national, regional and local merchants nationwide, including such brands as Exxon-Mobil, Sears, Old Navy, Pizza Hut, Rite Aid, Toys R Us, PetSmart and others.

“We are delighted to be joining forces with Maritz Real-Time Rewards to bring real-time customer engagement solutions to the marketplace,” said Affinity Solutions’ President and CEO Jonathan Silver. “This co-venture combines a best of breed offering in two complementary categories to create an entirely new solution for retailers and financial services companies alike.”

About Maritz Real-Time Rewards
In December 2008, Maritz and Welcome Real-time launched Maritz Real-Time Rewards™ in the United States and Canada. Maritz Real-Time Rewards enables customers to redeem loyalty points to make purchases. It also allows both card issuers and retailers to deliver personalized offers at the point of sale, increasing brand loyalty at a lower cost while gathering valuable information about customers.

St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services, and customer loyalty programs.

About Affinity Solutions
Founded in 1998, Affinity Solutions has developed hundreds of offline and online relationship marketing programs. Its innovative Affinity Rewards programs integrate a rich database of customer information, rebate rewards, experiential benefits, and editorial content, to drive deeper customer relationships for its partners. Affinity Solutions provides a full range of services - from the technical to the creative - to deliver every aspect of building and maintaining a relationship-marketing program, or "affinity program." Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboard™, a comprehensive view of customer shopping behavior which provides the most unique, timely, and comprehensive competitive sales data available to retailers today. Designed to provide critical insights, the Affinity Dashboard helps drive retail marketing strategies as well as operational, merchandising and purchasing decisions.

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Liz Drazen

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