Continued Success for Pepsi International Licensing Program

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Pepsi's international licensing program continues to grow.

Bradford Licensing, LLC, the exclusive international brand licensing agency for PepsiCo, Inc., is pleased to announce continued success of the Pepsi licensing program around the globe through a number of exciting new deals.

Poised to hit the ground running, the PepsiCo brands have broken through into the Korean marketplace with the launch of Shoerepublic’s footwear and accessory ranges, brokered by sub-agent Infiniss. Using “POP” as the main marketing tool, Shoerepublic will work to create trendy, yet affordable lines of footwear followed by caps, bags and accessories with the Pepsi, 7Up and Mountain Dew logos. If you happen to be in the area, stop by ABC Mart or Lesmore to grab your own pair of Pepsi, 7Up or Mountain Dew sneakers before they run off the shelf!

Helping to beat the heat, Pepsi has landed in Brazil! First to hit the market – a hip, fashion forward range of men and women apparel sure to “cool” off anyone that dares to wear it! Showcasing at the Fenin Fair, the new line by licensee Formitz will be available for 3rd quarter 2010 at Torra Torra or Lojao Do Bras. The deal was brokered by sub-agent Supermarcas.

Continuing the brand extensions in Japan, three new deals have been executed via sub-agent Phoenix. Nobby and Nishio are two companies bringing Pepsi apparel to consumers throughout Japan. Look for casual t-shirts, tops and jackets bearing the nostalgic logo and retro artwork Pepsi is famous for! To complete the look, Oxford is developing a full luggage and bag range for the trendy, jet-setting consumer.

On the other end of the globe, Australia is ending the year with a fun new Pepsi product from The Promotions Factory – speaker chairs! Now you can relax and listen to your favorite tunes, while drinking your favorite soft drink. Adorned with the brand new refreshed Pepsi logo, these speaker chairs are sure to be a hit with the young generation! The deal was executed with sub-agent Wild Pumpkin, who has much more in store for the Pepsi brand in 2010.

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Neil Platt
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