I have a great deal of faith in Mr. Spinozzi and Mr. Migliorati to grow the Casa Latino brand in Italy and consider both gentlemen to be a superior addition to the Casa Latino family.”
Orlando, FL (PRWEB) January 10, 2010
A Master Franchise Agreement has been signed with Master Franchisor, Italico Srl, to proceed with the development of the Casa Latino brand in Italy. Italico Srl consists of several skilled professionals whose expertise ranges from international brand strategy to the development of franchising systems. Currently assisting one of the leading European fashion companies in strategic planning and development, the principals of Italico Srl feel they are ready to successfully develop the Casa Latino brand in their home country.
From San Benedetto del Tronto, Italy, Mr. Eros Spinozzi, President of Italico Srl, said; “During the year 2008 we had the opportunity to understand the brand position of Casa Latino and at the same time to observe the growing success of the franchise model during a period of huge downturn. We were introduced to this real estate brand by Mr. Sonny Buoncervello, a long time family friend that happened to be one of the pioneers of modern real estate business. We’ve had an extensive business relationship with Sonny through his Florida Referral Network project. Thanks to this experience it was easy for us to deeply understand the great potential of Casa Latino.” In addition, Mr. Maurilio Migliorati, Chairman of Italico Srl added; “Last year the number of second homes abroad purchased by Italians surpassed the number of second homes purchased in the domestic market. In 2009, the total investment by Italians in second homes abroad amounts to more than 4 billion Euros and the USA market accounts for nearly 30% of homes purchased abroad, compared to 7% in 2004. This is why we feel Casa Latino is the right answer to serve the Italy market.”
Mr. Eros Spinozzi is a graduate of the School of Hospitality and Tourism Management in Italy and left Italy for 10 years to manage a successful import/export business in the U.S. In 2004, he returned to Italy where he and business partner, Maurilio Migliorati, founded Italico Srl.
Mr. Maurilio Migliorati is a graduate of Bocconi with a degree in Business Strategy. Mr. Migliorati is a former executive in the fashion and high-tech industries in Italy and is now Chairman of Italico Srl.
Casa Latino Franchise Corporation President, Joe La Rosa commented; “We began a successful journey to bridge the gap between the U.S. real estate market and South American real estate markets in 2009 and now look forward to working with Italica Srl to bridge the gap across the Atlantic in 2010. I have a great deal of faith in Mr. Spinozzi and Mr. Migliorati to grow the Casa Latino brand in Italy and consider both gentlemen to be a superior addition to the Casa Latino family.”
For more information regarding this press release or to schedule an interview with the principles of Casa Latino Franchise Corporation, please contact Kristin Taylor at 866-254-4964 or visit our website at http://www.casalatino.com.
About Casa Latino Franchise Corporation:
Casa Latino was created in 2005 based upon the premise that Hispanic home buyers and sellers have unique needs due to cultural differences and lifestyles. This is bolstered by the fact that those needs are not being effectively served by any other national brand. While the company serves everyone, regardless of heritage, the company’s model is designed to provide superior service to a multicultural market. The company offers franchisees unprecedented culturally specific and significant back office support, training, marketing tools, advertising, coaching, and much more to ensure their success. The franchise model encourages a variety of agent compensation programs which dramatically enhances a broker’s ability to recruit agents. The low franchise fee and an exceptionally low transaction based royalty structure make Casa Latino an extremely attractive opportunity. Casa Latino continues to execute an aggressive growth plan in the USA, Canada, Puerto Rico, Europe and several countries in South and Central America.
Kristin Taylor, VP-Marketing
Casa Latino Franchise Corporation