Leo Gibney, Ph.D., Joins Evolution Marketing Research as Director

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Gibney’s experience, which spans a range of therapeutic categories, including cardiovascular, respiratory and infectious diseases, will strengthen the company's qualitative and quantitative capabilities.

Evolution Marketing Research officially announced today that Leo Gibney, Ph.D., has joined the company as Director, a role that puts him on a partnership track with the firm. Gibney brings almost 20 years of experience — 16 years in the medical/pharmaceutical sector — to Evolution, where he will initiate and manage research projects from beginning to end.

“Leo is exactly the kind of person we look for,” company Principal James Heasley said. “We specifically seek out experienced people who can handle large, complex projects and make our clients comfortable. This is unusual in the industry. A lot of research firms hand off projects to junior staff members. At Evolution, we never use bait-and-switch tactics. We maintain a deep bench of senior researchers so our clients can feel confident they will get superior service and that their projects will run smoothly. Leo’s experience and capabilities complement our already capable team.”

Dr. Gibney has completed research projects for a large number of major pharmaceutical, biotech and medical device companies. He has conducted hundreds of focus groups and thousands of one-on-one interviews with physicians and other healthcare professionals. He has also applied his knowledge of statistics and research methodologies to a variety of quantitative projects. Gibney will put this skill set to good use as Evolution continues to expand its rapidly growing roster of domestic and global clients.

The fast-paced environment and international reach of the company attracted Gibney. “Evolution creates a dynamic atmosphere where everyone gets involved in the research process,” he said. “More importantly, more than 40 percent of Evolution’s business is global in nature. Its very significant experience and success in global market research was a compelling factor in my decision to join the team, and I look forward to helping the company deliver high-quality research services to all of its customers, both international and domestic.”

Before joining Evolution, Dr. Gibney was owner and president of Leo Gibney & Associates, a Berwyn, PA-based agency specializing in pharmaceutical and medical marketing research. As an independent market research professional, Gibney built a reputation as a skilled and engaging moderator.

Prior to starting his own company, Gibney was an instructor at Temple University, where he taught courses in psychology and research methods. He also completed his doctorate work at Temple, earning a Ph.D. in social psychology.

To learn more about Evolution Marketing Research or its team of researchers, call 866-486-0873 or visit http://www.evolved-mr.com.

About Evolution Marketing Research
Evolution Marketing Research is a medical marketing research firm that provides qualitative and quantitative research, consulting services, project management, advisory board monitoring and other marketing research services to pharmaceutical, biotech and medical device companies all over the world. Company principals John Taenzler, Ph.D., Jim Cummings, James Heasley, Ph.D., and Barry Cerf, Ph.D., who are backed by a seasoned team of analysts and researchers, bring their collective experience to bear on pharmaceutical projects at all phases of the product lifecycle, from opportunity and licensing assessments, to product crafting in support of phase III clinical trial design, to development of the commercial platform for developmental and in-line products. In addition to great people, Evolution offers proprietary methodologies, such as Platform Positioning™, QDI (Quantitative Depth Interviews) and Minimal Expectations Modeling (MEM™), that generate insights far beyond the reach of other firms.


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