New EMA Research Examines “The Responsible Cloud”

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EMA investigates a new paradigm for a well-managed, secure, compliant cloud that delivers reliable and efficient business services that result in real cost savings.

Cloud computing offers many opportunities, but also creates significant new challenges for IT operations, security, and service management

Enterprise Management Associates (EMA), a leading IT management research and consulting firm, today released its latest research report entitled, “The Responsible Cloud.” Over the last several years, cloud computing has become a mega-trend with a lot of interest and hype, and, like every “new frontier,” a trend with too many cowboys, and not enough sheriffs. To counter this ‘wild west’ approach, EMA analysts surveyed 159 enterprises with active or immediately planned cloud deployments to investigate a new paradigm for a well-managed, secure, compliant cloud that delivers reliable and efficient business services – what EMA deems “The Responsible Cloud.”

“Cloud computing offers many opportunities, but also creates significant new challenges for IT operations, security, and service management," said Andi Mann, Vice President, Systems and Storage Management at EMA. "However, the experienced organizations in this research show how a responsible approach to cloud computing can drive best practice outcomes in ROI, CapEx and OpEx reduction, agility, operational maturity, and more, while overcoming some substantial hurdles. Using the data and practical advice in this report will help any IT organization meet these cloud objectives."

Some of the key findings in the report include:
>>76% of all enterprises report that cloud computing has resulted in real, measurable cost savings. Discounting those that have not measured or cannot tell, 89% of enterprises with production deployments report a real, measurable cost reduction as a result of implementing cloud computing.
>>Service improvement and cost reduction are the most important drivers and the strongest outcomes. Over 75% of enterprises report CapEx and/or OpEx savings – on average over 20%. However, HR issues, politics, lock-in, and management are all rated as critical barriers to success.
>>70% of experienced organizations rate the role of IT Management as highly important to the success or failure of cloud computing.

There is no doubt as a result of this research that cloud computing requires far more attention than the slap-dash “cowboy” efforts that many seem to advocate. It requires a carefully planned approach that establishes a firm foundation in virtualization and infrastructure management, adds careful attention to core principles of IT and business service management, and assures commitment to principles of security and compliance throughout.

EMA has developed a prescriptive model for building the Responsible Cloud, using its EMA Maturity Model, to combine virtualization, IT automation, service management, and security, to build maturity from virtual infrastructure management, through virtual systems management, to virtual service management, and finally to a dynamic, business-driven, cloud service.

“If you are reading about cloud from just one perspective – be it virtualization, storage, security, performance, or any other single discipline – you are not getting the full picture. With the collaboration of multiple EMA analysts covering virtualization, data center automation, storage, security, compliance, networking, applications, and service management, this cross-discipline report delivers informed analysis and actionable advice that is both broad and deep, rather than a superficial or myopic focus on just one or two key issues,” explained Andi Mann.

Andi Mann and Dennis Drogseth will share additional highlights from the study during a free 30-minute Webinar on January 14. You can view the complete abstract and register at:

The complete research report is available for purchase online at the special price of $395 through January 21, 2010 at:

About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm dedicated to the IT management market. The firm provides IT vendors and enterprise IT professionals with objective insight into the real-world business value of long-established and emerging technologies, ranging from security, storage and IT Service Management (ITSM) to the Configuration Management Database (CMDB), virtualization and service-oriented architecture (SOA). Even with its rapid growth, EMA has never lost sight of the client, and continues to offer personalized support and convenient access to its analysts. For more information on the firm’s IT Management Research Library, free online IT Management Solutions Center and IT consulting offerings, visit or follow EMA on Twitter at

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