Carnegie Mellon University Teams With Media Logic

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Carnegie Mellon University has selected Media Logic to help promote "Fuel the Fire," a key component of the university's $1 billion Inspire Innovation campaign. The partnership will focus on efforts to motivate alumni and parents to support scholarships, fellowships and other giving opportunities that directly benefit students and help Carnegie Mellon continue to attract the best and brightest.

Carnegie Mellon University has selected Media Logic to help promote "Fuel the Fire," a key component of the university's $1 billion Inspire Innovation campaign. The partnership will focus on efforts to motivate alumni and parents to support scholarships, fellowships and other giving opportunities that directly benefit students and help Carnegie Mellon continue to attract the best and brightest.

"We selected Media Logic specifically for their expertise in higher education communications and fundraising, as well as their successful track record in customer relationship marketing," said David Bohan, associate vice president and campaign executive director, Carnegie Mellon.

Through Fuel the Fire, Carnegie Mellon alumni, parents and friends have the opportunity to hear student stories, share in their dreams and learn more about the impact that philanthropic support can make. The students featured in this effort are real Carnegie Mellon students, many of whom have already benefited from donor support.

"We're excited to be working with Carnegie Mellon as a marketing partner on this initiative," said David M. Schultz, president of Media Logic. "This campaign will help provide the university with resources critical to fueling a whole new generation of ideas and innovation - and create future industry and thought leaders."

About Media Logic
Media Logic is an conversation-centric marketing firm with revolutionary products designed to integrate and leverage traditional and social media. Founded in 1984, Media Logic is headquartered in Albany, NY, with a West Coast office in Oakland, CA. The agency provides marketing services across industries. Its clients include Visa, Barclays, Healthways, Carnegie Mellon University, MVP Health Care and Fortitech. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and a top 100 agency by PROMO magazine. Visit http://www.mlinc.com for more information.

About Carnegie Mellon University
Carnegie Mellon is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the fine arts. More than 11,000 students in the university's seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon's main campus in the United States is in Pittsburgh, Pa. It has campuses in California's Silicon Valley and Qatar, and programs in Asia, Australia and Europe. The university is in the midst of a $1 billion fundraising campaign, titled "Inspire Innovation: The Campaign for Carnegie Mellon University," which aims to build its endowment, support faculty, students and innovative research, and enhance the physical campus with equipment and facility improvements. Visit http://www.cmu.edu for more information.

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