CustomerCentric Selling® Announces Publication of CustomerCentric Selling® Second Edition

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Released and Published by McGraw-Hill, “CustomerCentric Selling® Second Edition” Reveals Fresh Concepts and Insight for Sales Professionals Everywhere

'CustomerCentric Selling® Second Edition' supports the fact that selling in today’s environment has greatly evolved, forcing sellers to take another look at how their sales approach needs to change in order to better communicate with the savvy buyer.

CustomerCentric Selling® (CCS) (http://www.customercentric.com), a proven methodology for improving revenue growth and sales performance, today announced the release of "CustomerCentric Selling® Second Edition", now available for purchase through three major retailers: Amazon, Borders and Barnes & Noble.

"CustomerCentric Selling® Second Edition" is co-authored by CCS Co-founders, John R. Holland, Frank Visgatis, and Mike Bosworth. When initially released in 2003, the first "CustomerCentric Selling®" book provided a new approach focused on empowering people to buy rather than selling them. Since that time, the Internet, initially embraced by vendors, has allowed buyers to research offerings, determine requirements and even create short lists of vendors prior to talking to a salesperson. Buying experiences that start electronically have become the rule rather than the exception. "CustomerCentric Selling® Second Edition" takes a fresh approach to understanding that in allowing people to buy versus being sold means that vendors will have to redefine their views of selling.

Tim Young, CustomerCentric Selling® CEO, states, “The release of 'CustomerCentric Selling® Second Edition' supports the fact that selling in today’s environment has greatly evolved, forcing sellers to take another look at how their sales approach needs to change in order to better communicate with the savvy buyer.”

To read more about "CustomerCentric Selling® 2nd Edition" or to purchase copies, please visit: http://www.customercentric.com/book-2ndedition.php

For more information about CustomerCentric Selling®, please visit: http://www.customercentric.com

About CustomerCentric Selling®
CustomerCentric Selling® (CCS) is a proven methodology for predictably improving revenue growth and sales performance. Founded in 2002, CCS helps clients worldwide to implement repeatable, auditable and scalable sales processes that, when combined with Sales Ready Messaging®, guides marketing and sales to have meaningful conversations with customers and prospects. This results in winning high-value deals, retaining and growing client relationships and improving the predictability and accuracy of sales forecasts.

CustomerCentric Selling® was named as one of Training Industry’s Top Sales Training Companies for 2009 and also made Selling Power’s Top Ten Sales Process Companies list. Clients such as Microsoft, Hewlett Packard, Business Objects, Rockwell Automation, EMC and Raytheon have deployed CCS worldwide. For more information, visit http://www.customercentric.com, or contact Jill Clark at jclark(at)customercentric(dot)com.

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Jill Clark
CustomerCentric Selling
+1.800.993.1228 ext. 706
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