Plan B® Helps Optimize Regenius’ Entry into the U.S. Market

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Chicago-based ad agency Plan B has developed and implemented a marketing project for Regenius, the international supply-chain consultancy. The project aimed to differentiate Regenius from its U.S. competitors and create a new logotype, website approach and content.

Plan B® The Agency Alternative has completed a marketing project for client Regenius, the international supply-chain consultancy, aimed at building awareness of the France-based firm and their credentials, as Regenius begins a push to compete in the U.S. market.

For Plan B, the project included conducting a competitive analysis and discovery session with the partners at Regenius with the goal of identifying messaging that differentiates Regenius from its U.S. competitors. The Regenius business model focuses on strategies to build a collaborative relationship with vendors and part suppliers rather than strictly enforcing one-sided, cost-cutting measures.

As a part of the project, Plan B also redesigned the Regenius corporate logotype and created a new website approach and content at, factors recognized as critical to the introduction and establishing a credible presence in the U.S. market.

Plan B, Inc. is a next-generation marketing firm servicing both the consumer and business-to-business markets. Plan B’s unique operating model is built around a “Tradition and Technology in Balance” operating model, designed to deliver truly integrated strategy and creative, across both traditional and technology-driven media and marketing programs.

In addition to Regenius, Plan B’s client list includes SIRVA, the parent company of Allied and North American Van Lines, Paper-Mate, Wilson Tennis, and Volvo.

Founded in 2006 by a partnership of consulting industry veterans, Regenius specializes in helping companies regain or improve their profitability through purchasing and product-cost optimization. Its proprietary tools and methodologies far exceed the performance of the obsolete “cost killing” model, yielding greater long-term success.


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