has been Issued a Second U.S. Patent, No. 7,647,274 from the US Patent Office for its Preferred Placement® Marketplace Lending Technology

Share Article, an online auto loan finance company utilizing its expanded marketplace lending platform, has been awarded its second patent for its lending technology known as Preferred Placement®.

We are truly delighted to receive our second patent of several patents filed, this is confirmation that what we have developed is unique and adds value to our operations, an online auto finance company, has been awarded its second patent from the US Patent and Trademark Office of the Department of Commerce for its online lending marketplace technology known as Preferred Placement®. Preferred Placement is the technology that allows consumers to complete one simple loan application form for virtually any loan product such as a new or used auto purchase, refinancing of an existing auto loan, boat or mortgage loan resulting in online, real time multiple loan offers from participating finance companies, banks and credit unions.

This is the second patent of several patent applications submitted. The technology, through sophisticated scoring algorithms, matches customers with lenders based on statistical probability modeling for approval and funding. The result is a higher approval rate that translates into a higher percentage of funded loans. Our lending partners have consistently seen approval rates and funded loans edge higher over time as Preferred Placement® technology models consumer data for enhanced lender performance.

"We are truly delighted to receive our second patent of several patents filed, this is confirmation that what we have developed is unique and adds value to our operations", said Greg Thibodeau, CEO of "Our patent development has taken years to accomplish but knowing that we have achieved key milestones is in its self, very gratifying. We have a number of other unique concepts in the pipeline so our patent process will be ongoing."

As with the first patent awarded, the intellectual property law firm of McDonnell Boehnen Hulbert & Berghoff, LLP ("MBHB") headquartered in Chicago Illinois managed the Preferred Placement® patent application process for

About is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, online auto finance company with a marketplace lending platform that includes direct-to-consumer and indirect-to-direct, internet-based financing that helps consumers take control of the research, financing and purchase processes for New and Used Auto Loans, Auto Refinance Loan, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. facilitates the matching of lenders based upon customer needs via a patented proprietary analysis and evaluation process called Preferred Placement®.

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Horizon Digital Finance, LLC

Editor Note: Formal and legal name of the company is; all appearances of this name should lead with a lower-case 'm'


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