At One Year, New Agency Structure Succeeds: Commitment to Small Business Continues

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Brotherlab Collective, a branding and marketing partnership, begins a second year since adopting a revolutionary business structure that places their brand expertise and formidable design skills within reach of start-up and small business organizations.

We sell ideas and information. How many levels of management should that entail?

A collective of brand and marketing leaders declare they will continue championing for a small enterprise economy through their innovative agency platform they call Brotherlab.

This time last year, the founders of Brotherlab, a name indicative of its vision, hoped that by kicking over the corporate ladder system, they would be able to give ground-level businesses a boost.

So far, the system is working. Their clients, in areas such as health, performing arts, software systems, food and beverage and event production, receive free counsel and recommendations on brand building, and get services rendered at reduced rates, never marked up.

A small licensing company with multiple divisions didn’t have the budget for a polished brand campaign, but knew that a cunning and confident brand could do quite well. Brotherlab assessed the company and sketched out a vision with a tight focus, meant to sustain an infinite amount of flexibility. With a solid direction, the client was able to contend with the brand’s development step by step, with the advantage of managed development and integration, and sliding-scale fees.

The system based on cooperation and disclosure rewards the partners as well. Everyone providing a service through Brotherlab is a partner regardless of his or her involvement. Brotherlab partners charge smaller fees but they get more of the profit as autonomous collaborators and they are recognized for their talent and experience over their ability to carry out expected results. Clients understand this, and tend to step out of the way; they know they are getting a fair deal and a chance at what would otherwise be unattainable to them.

“It’s silly,” says Lisa Sandbank, founder, “[businesses] waste so much time and money perpetuating dominant and subordinate relationships.” She adds, “We sell ideas and information. How many levels of management should that entail? How much overhead do we really need?” She answers her own question: Two levels, director and not the director. “Not in a militant manner of speaking, but as someone who manages the direction.” And as far as overhead, it’s as minimal as it can get. Brotherlab has a great advantage as well, unlimited branding, design, and marketing.

Today’s collective is comprised of many talents creating graphics and copy, developing packaging systems, building and optimizing websites and social networks, planning strategies, creating advertising and marketing campaigns and analyzing results.

Visit to see images of their work and read more about the company and their services. For more information or interview, please contact Luke Rodgers.

About Brotherlab:

Brotherlab began in 2009 as a way to employ independent media and marketing professionals while helping small businesses and start-ups with brand identity and communication strategies. Brotherlab continues their commitment to provide quality craftsmanship and creative planning without discrimination based on budget size.


Luke Rodgers, Partner
Brotherlab Collective


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