(PRWEB) March 24, 2010
Enquiro President & CEO, Gord Hotchkiss will speak to members of the American Business Media (ABM) association at their New York Regional Conference this week. Hotchkiss’ keynote will draw upon findings from his recently published book, The BuyerSphere Project, a work which examines change in business to business buying behavior. It addresses the rise of the digital native in the business environment, as well as the role of risk and trust in business buying decisions.
The conference will explore other topics vital to B2B publishers given the current state of the industry, topics such as emerging business models for publishers, balancing free vs. paid, e-readers, and new circulation models.
ABM's New York Regional
March 25, 2010
8:30 am - 12:30 pm
75 Ninth Avenue
New York, NY 10011
Registration and further information is available at http://www.americanbusinessmedia.com/assnfe/ev.asp?ID=185
About American Business Media (ABM)
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues.
About Gord Hotchkiss
Gord Hotchkiss is the President and CEO of Enquiro, a full-service search marketing agency specializing in B2B technology markets. He is also the author of The BuyerSphere Project, a “perspective changing” look at how businesses buy from businesses in an online world.
He and the team at Enquiro have built a solid reputation as the leading experts in understanding not only what happens in buying and search interactions, but also why. Gord's voracious personal curiosity extends into areas as diverse as neurology, psychology, genetics, sociology and anthropology, always with the goal of understanding why we do the things we do and what that means for marketing strategy.
In addition to being the CEO and co-founder of Enquiro, Gord is a director and the past Chairman of SEMPO, a columnist for MediaPost and Search Engine Land, a regular presenter at all the industry shows and a popular keynote speaker.
Andrew Spoeth, Director of Marketing
1.800.277.9997 ext. 221,