With Nine Months Until The Rate Cap Expires, Pennsylvania Utilities Still Have To Prepare Their Customers For A Likely Rate Increase

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TRC, a marketing research company, conducted a survey among Pennsylvania residents who pay their electric bill to one of the four major utility companies (Allegheny Power, Met-Ed, PECO and Penelec) whose rate cap on electricity is expiring by the end of 2010. The survey studied many aspects of awareness, behavior and attitudes towards their utilities and revealed that many customers are still unaware of the Rate Cap change, and the higher rates it will likely trigger.

TRC Market Research announced today the results of a study conducted among consumers of Pennsylvania electric utility companies whose rate cap is schedule to expire on December 31, 2010. The study examined various aspects of awareness, behavior, and attitudes towards utility companies among 1,208 electricity consumers, with approximately 300 per each utility provider. Data were weighted to reflect the distribution of consumers in these market areas.

The results point to the fact that residents are still unaware of the upcoming rate cap expiration. Two-in-five consumers of electricity (40%) in these market territories say they have not seen, heard, or read anything about the rate cap expiring. And the majority (75%) says they have not received any information specific to the rate cap issue from their utility provider. Among those that do remember receiving information about this issue, only one-third think it was helpful, provided tips for saving energy, was easy to understand, or showed that the utility is looking out for its customers.

About TRC Market Research, a market research firm serving the utility industry

TRC Market Research is a research and analytics firm that pairs customized solutions with senior-level attention to help solve business problems. Among others, TRC conducts research in the utility industry and often helps clients to measure satisfaction and loyalty, develop new products and services, segment customers, and identify brand strengths and weaknesses.

Philadelphia-based TRC Market Research is affiliated with the Council of American Survey Research Organizations (CASRO) and the American Marketing Association.

For more information, contact Janice Morrison, TRC's Director of Energy Research at 215.641.2254.


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Lenka Kolar
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