Scala Exhibits New Scala QuickStart PLUS Scala Release 5.1 at Screenmedia Expo Europe 2010

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Scala will also showcase a variety of applications of digital signage, including digital menu boards, retail marketing displays and interactive car configurators.

At this year’s Screenmedia Expo Europe (May 5-6) at Earls Court in London, Scala will demo its new Scala Release 5.1 software that supports Windows® 7, and its simplified SaaS offering, Scala QuickStart, at stand D3. Scala will also showcase a variety of applications of digital signage, including digital menu boards, retail marketing displays and interactive car configurators.

Release 5.1 has begun shipping, and it includes close to 100 new transition effects and a new user interface for selecting and viewing recently used transitions.

Scala also has improved its built-in template support to allow users to select an audio file in a templated message. Release 5.1 also features improved Web services for real-time data integration of playlogs with third-party systems and JPEG thumbnails of any media item or message in any resolution. Player Disk Space Management has also been added to support the new class of low-cost, solid-state players such as those built into many of the newest Samsung LCD monitors.

Additionally, a new scheme for “player pairing” has been implemented in the new release Bridge Server for IAdea Media Appliances. A simple four-digit code is all that is needed to connect a low-cost media appliance to a Scala network. This is supported on IAdea High Definition Players, IAdea Standard Definition Players and IAdea Wireless Photo Frames.

Targeted for end users who want an easily managed digital signage network with minimal setup time, Scala QuickStart is the perfect solution for:

  •     corporate reception areas
  •     educational institutions
  •     independent retailers
  •     other users who want an easy-to-use network without compromising content quality and delivery reliability.

It supports major content types, including video, images, Flash, interactive content and Scala scripts. Other key features include a simple, straightforward graphics user interface, the ability to schedule content to single output player device and multiple user levels with concurrent multi-user support.

Several of Scala’s technology partners will be on hand to showcase hardware solutions that are compatible with Scala, including:

  •     Certified PC Media players from Aopen, Sight Systems and SureVue
  •     IAdea devices presented by Westbase Technology
  •     Lighthouse Technologies’ 4mm pitch LED screens
  •     U-Touch interactive screens
  •     Outdoor, weatherproof displays from Infinitus
  •     Topaz® Digital Signs HalO™ screens by Brighter Signs

Additionally, Philips’ newest commercial screens will be powered by Scala and displayed at the booth.

About Scala
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

©2010 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo are registered trademarks of Scala.


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