The loyalty marketing space is shifting rapidly from turnkey one size fits all programs built on costly custom or shrink-wrap technology to smart programs assembled from best-of-breed providers in the loyalty value chain. Peter Oxley, CEO, RewardStream
(PRWEB) May 11, 2010
RewardStream, a leading loyalty software solution company, today announced the launch of their Leader Program, a network of accredited loyalty and incentive experts who extend the company’s fast and flexible software with the consulting services required for program success.
Commented Peter Oxley, CEO and president at RewardStream, “The loyalty marketing space is shifting rapidly from turnkey “one size fits all” programs built on costly custom or shrink-wrap technology to “smart” programs assembled from best-of-breed providers in the loyalty program value chain. We formed the RewardStream Leader Program to bring together our growing network of loyalty and business intelligence and analytics experts with the know-how our clients are hungry for to drive program success.”
Experts in the RewardStream Leader Program provide services and advice in the areas of program strategy and design, reward and incentive strategy consulting, and business intelligence and program analytics.
Added Oxley, “RewardStream Leader Program members provide advisory services to clients looking for expert guidance as they develop their winning program strategy and design. With ten years experience helping companies bring their loyalty programs to life, we know that the quickest route to a winning program is a solid program design that comes to life on a flexible platform and can evolve with your business. RewardStream Leader Program members have the expertise our clients are looking for to ensure rapid program success in line with their unique program objectives.”
RewardStream Leader Program members include:
Bill Hanifin, founding member of Customer Strategy Network (CSN) and founder of Hanifin LLC, is a recognized leader in loyalty marketing, payment systems, and technology with an impressive history of developing and implementing loyalty and customer strategies for leading organizations around the world.
Bill has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. Hanifin is a keen observer of loyalty, rewards and incentives news and trends in both the consumer and business to business worlds, and has developed consulting expertise in the latest in Social Media and Millennial marketing and their intersection with loyalty marketing. He is also US Contributing Editor to TheWiseMarketer and a loyalty blogger Loyalty Truth.
Mike Atkin, founding member of Customer Strategy Network (CSN) and founder of MJA Associates, is an industry veteran with deep loyalty sector and loyalty technology expertise. Mike’s specialist knowledge within the loyalty and customer management solutions market includes customer management strategy and operations best practices, single-brand programmes, co-branding, continuity campaigns, and coalition/multi-partner programmes.
A widely published author, Mike also maintains the most comprehensive global loyalty software platform database in the industry, recently completing a rigorous benchmarking initiative where he assessed over 40 single-brand, multi-partner and B2B global solution providers.
Mike is an Associate and Speaker at The Oxford Retail Futures Group (Said Business School-Oxford) and is European Business Editor for The Wise Marketer.