La Jolla Playhouse Wins Big with Memphis at the Tony Awards; Opens 2010 Season

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Sunday night, La Jolla Playhouse won 4 Tony Awards including Best Musical. Their 2010 season opens on June 15th with Surf Report, written by San Diego's Annie Weisman.

Director Christopher Ashley spins the elements into a gleaming, good-looking production. It flows with cinematic finesseā€¦

Memphis, a critically-acclaimed musical originally performed at La Jolla Playhouse that opened on Broadway in October, 2009 was award Tonys for Best Musical, Best Original Score, Best Book of a Musical, and Best Orchestrations on Sunday night.

Memphis is set in the 1950s and chronicles the first white deejay to play black musical on the radio. The show features gospel, rhythm & blues and early rock & roll music.The New York Daily News stated "Director Christopher Ashley spins the elements into a gleaming, good-looking production. It flows with cinematic finesseā€¦"

Memphis has already been recognized by Drama Desk, winning awards for Outstanding Musical, Outstanding Music, Outstanding Actress in a Musical and Outstanding Orchestrations. Memphis also won the Outer Critics Circle Awards for Outstanding New Broadway Musical, Outstanding New Score, Outstanding Choreography, Outstanding Actress in a Musical.

Digitaria has assisted La Jolla Playhouse in the redesign of their homepage, implementation of digital signage and a digital archiving strategy, creating an interactive element to performances and creating efficiencies across the organization as performance archives are created and established.

La Jolla Playhouse opens their 2010 season on June 15th with Surf Report written by San Diego's Annie Weisman, a musical about Judith, an assistant to her venture capitalist boss, her husband Hal, and their artist daughter Bethany. For tickets and donation information, visit

About La Jolla Playhouse

La Jolla Playhouse is a Tony Award-winning professional non-profit theater located in the San Diego coastal suburb of La Jolla, California.

Its mission is to advance theater as an art form and as a vital social, moral and political platform by providing unfettered creative opportunities for the leading artists of today and tomorrow. With a youthful spirit and eclectic, artist-driven approach, the Playhouse cultivates a local and national following with an insatiable appetite for audacious and diverse work.

The Playhouse has received more than 300 awards for theatre excellence, including the 1993 Tony Award as America's Outstanding Regional Theatre. La Jolla Playhouse is nationally acclaimed for its innovative productions of classics, new plays and musicals. Led by Artistic Director Christopher Ashley and Managing Director Michael S. Rosenberg, the Playhouse was founded in 1947 by Gregory Peck, Dorothy McGuire and Mel Ferrer.

About Digitaria

Digitaria is a leading digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles, Dallas, and New York. Since 1997, Digitaria has consistently led the field in creating digital experiences through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria believes strongly in the power of collaboration and strategic thinking and integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of engagements.

Digitaria represents many of the largest brands in the world. Clients include Atlanta Falcons, NFL, Best Western International, CBS Corporation, Cobra Golf, Comcast Corporation, FOX Corporation, Gateway Corporation, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., Warner Bros., Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

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