Acquity Group Develops Innovative Facebook Commerce App; fidipidi Offers New Way to Monetize Facebook

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Fidipidi™ users create one-of-a-kind greeting cards online that are printed on-demand and mailed; 15,000 free cards offered to consumers for trial

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Fidipidi is on the leading edge of social commerce, helping to pioneer this new way for businesses to reach consumers in their social networks.

Acquity Group, a world’s leading multi-channel commerce and digital marketing company, has announced its role as key supplier in the development of fidipidi™, a new application recently launched exclusively in Facebook. The company was selected in early 2009 based on its deep eCommerce expertise, interactive design capabilities and experience in the social media channel.

Fidipidi offers more than 250 exclusive greeting cards with pick-and-choose messages that speak to holidays, events and special occasions. Senders can select from the available designs and sentiments to create original cards, or they can further customize their creations by downloading photos and crafting their own more personalized messages. After a card is created online, fidipidi prints it, addresses the envelope, affixes a stamp and mails the card to the recipient’s physical mailbox. Fidipidi can also sync Facebook birthdays, holidays and events so users have plenty of notice on the big moments in the lives of their friends and family. A live chat feature and call center support help ensure a ‘fidabulous’ greeting card experience at all stages of the process.

“Fidipidi is an entirely new way to monetize Facebook, built upon how social media is changing the way consumers shop online,” said fidipidi’s General Manager Don Dolan. “It’s about interaction, engagement and convenience. Every fidipidi card is an original that is created in the virtual world yet delivered in the physical world. Fidipidi is the embodiment of ‘hassle-free thoughtfulness’.”

Acquity Group developed fidipidi’s whimsical and user-friendly Flash interface and integrated the app’s eCommerce platform, which boasts the same PCI-compliant security features as a traditional web site. The recognized digital solutions expert also helped define an appropriate marketing strategy for the new fidipidi brand to help it effectively engage with its target audience. To encourage consumers to try the app, 15,000 free fidipidi cards are being offered to users (code “1stCardFree”).

“Social networking sites like Facebook and LinkedIn are quickly becoming a dominant medium for individuals to connect both personally and professionally,” said Rick Nash, regional vice president of Acquity Group. “Fidipidi is on the leading edge of social commerce, helping to pioneer this new way for businesses to reach consumers in their social networks.”

Fidipidi was created as a way for social users to take “just because” moments beyond a Facebook “poke” or a wall post. But its range of exclusive designer cards also includes standard holidays and life events. Any card can be purchased on fidipidi for $3.99, plus applicable sales tax and a first-class fidipidi postage stamp. It usually takes within 24 hours, from the time of ordering, for that one-of-a-kind card to be put into the mail system. To learn more about using fidipidi, check out the video.

About fidipidi™

Fidipidi™ is a new online application that allows users to create personalized and printed greeting cards in Facebook. A fidipidi card can be created from hundreds of original card designs and sentiments, or it can be customized further with photos and personalized messages. Once a fidipidi greeting card is created online, it is then printed and mailed to the recipient who receives a real, original greeting card. Another “random act of fidipidi™” is completed without anyone having to leave home. To learn more visit

About Acquity Group

Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences for global brands. Our multi-disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships. Acquity Group is headquartered in Chicago, with offices across the U.S. To define a unique perspective for your business, contact Acquity Group at


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Lauren Eichmann
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