Smart Content Conference to Address Digital Transformation for “Intelligent Information,” October 19 in New York

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The Smart Content conference, October 19 in New York, will address the challenge of digital transformation: the use of leading-edge semantic technologies to usher in a new era of “intelligent information” for media, publishing, advertising, content management, and search.

Smart Content will bring together thought leaders and change agents -- folks in media and publishing, advertising and PR, analytics and industry -- who will shape and benefit from the move to Web and Enterprise 3.0.

Smart Content: The Content Analytics Conference, slated for Tuesday, October 19 in New York, will assist business executives and implementers seeking to learn about and exploit emerging content-analysis tools and strategies that are essential for media and publishing viability in the new era of intelligent information.

Information analytics visionary Seth Grimes will chair the conference. Grimes commented, “We’re at stage three of an evolution of online media that has occurred over the last decade. Search changed the fundamentals of content consumption. Social media has revolutionized content production and delivery, creating new relationship and viral marketing opportunities and dooming those who don’t keep up. Semantic technologies are changing the game yet again. The Smart Content conference will explain how to play the new game. It will bring together thought leaders and change agents -- folks in media and publishing, advertising and PR, analytics and industry -- who will shape and benefit from the move to Web and Enterprise 3.0.”

Smart Content will feature keynotes and presentations from a line-up of industry experts, analysts, and business users to provide an unmatched opportunity to learn about new content management, enrichment, and search technologies and the business considerations behind them. Content providers will learn how to discover and profit from the opportunities created by new technologies and business models and how to choose from among the many compelling solution options.

The October 19th conference unites researchers, investors, PR and advertising agencies, business executives, and content developers – experienced and new users and those evaluating solutions – in a single, unique event. In addition to keynotes, panels, and presentation covering business applications and technologies, Smart Content will showcase solutions via a series of “lightning talks.” Attendees will benefit from a discreet matchmaking profile service as well as informal peer-networking opportunities.

“Smart Content is designed for decision makers, implementers, solution providers, and also investors. We’re expecting great things to happen,” said Laurel Earhart, Smart Content marketing director. “Attendees will learn a lot, but also there are important strategic deals just waiting to be done. Seth has a unique view of the ‘chessboard.’ He and I will do our best to create a great educational opportunity and also spark the deal engine. This conference will trigger many “aha” moments; it will accelerate growth in this emerging market. Whether you’re a content producer, publisher, or consumer, or if you plan to do business in this space, you need to join us.”

Smart Content is produced by Alta Plana Corporation. More information, including registration details and a call for speaking proposals, is available at Registration by Monday, October 4th qualifies for the Early Bird price of $795 (save $200). An additional $50 off the Early Bird registration fee - a total savings of $250 – is available with the discount code PRW50.

Address inquiries to Laurel Earhart via e-mail to laurelearhart(at)gmail(dot)com, or call +1 520-390-1421.

About Alta Plana Corporation and Conference Chair Seth Grimes

Seth Grimes is an analytics-strategy consultant with Washington DC based Alta Plana Corporation ( He is founding chair of the Text Analytics Summit and the Sentiment Analysis Symposium, text analytics channel expert for the, and contributing editor at TechWeb's Intelligent Enterprise. Grimes is the leading industry analyst covering text and content analytics. He consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, visualization, and related topics.

About Conference Marketing Director Laurel Earhart:    

Laurel Earhart is a business development executive with Sentimetrix, a Washington, DC based sentiment-analysis solution provider. She is a seasoned media professional who has bought and sold online content since the late 1980s. Earhart was the first director of Business Development for News and Politics at America Online. She later served as the National Director for Sales Operations at AOL for its family of brands.


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