Waxhaw, NC and Taunton, MA (PRWEB) July 19, 2010
Pinpoint Systems Corporation, a leading provider of marketing solutions and marketing software implementation services, and eMaginetm, a leading Web design/hosting and marketing consultancy, today announced the launch of Pinpoint's entirely revamped website following a 6-month joint project (view new site at http://www.pinpoint-corp.com/).
Pinpoint wanted the new site to reflect the company's growth and success, and to do a much better job of providing visitors with useful information and identifying the bona fide business leads among those visitors. The new website's design is exceptionally clean-looking, with drop-down/fly-out tabs for ease of navigation; also, lead-capture links appear on all appropriate pages. And the new site has nearly ten times the relevant content of the former site.
Toward the end of the project, Pinpoint elected to accelerate the launch so as to have the new site up in time for a large industry conference hosted by one of its key partners. While this represented a significant challenge, the vendor/client project team pulled together to meet it.
According to Paul Becker, CEO of Pinpoint: "We chose eMagine based on their extensive track record in the IT industry and their commitment to positively impact their clients' business success, which echoes our own philosophy. We couldn't be happier with the new website's overall design and navigation scheme. It has triggered many positive comments, from both clients and our business partners. And we've already seen a notable increase in both raw traffic and lead capture."
Bill Gadless, eMagine's President, stated: "Pinpoint helps to improve both the processes and automation of its clients' marketing function, and serves a "Who's-who" list of B2C enterprises in financial services, retail, telecom, pharma, travel and other industries. Its consultants are expert as both marketers and technologists, creatively linking marketing processes with optimally-designed technology systems. Without doubt, Pinpoint's greatest challenge in this project was developing the large volume of new content, simply because their experts' first priority is serving Pinpoint's clients; but it was critical, and their people responded superbly. We were thrilled to work with such a leading-edge, quality company."
About Pinpoint Systems -
Pinpoint Systems Corporation is a leading provider of progressive marketing solutions and software implementation services that address contemporary marketing challenges and increase overall program profitability. Solutions include campaign management, marketing resource management, single view of the customer, interactive and multi-channel marketing, and marketing measurement. Our clients are Fortune 500 and mid-market companies across multiple vertical markets that benefit from our proven, scalable solutions that are customized to each client's unique business needs. Pinpoint Systems is online at http://www.pinpoint-corp.com.
For more information, contact us at 800-809-0612 or by email: info(at)pinpoint-corp(dot)com.
About eMagine -
eMagine[tm] is the East Coast's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content development and management, social media and email marketing. eMagine's forte' is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B online marketing. Further information may be found by visiting http://www.emagineusa.com or by calling 877-530-7993.
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