From initial recommendations to final deliverables, Pappas Group helped us improve many features of the site, including usability and visual identity.
Arlington, VA (PRWEB) July 26, 2010
Pappas Group, a full-service creative agency, is proud to announce the launch of an all-new web presence for PRWeb, which introduces new product functionality, resources and case studies. The redesigned website reflects a cleaner and more modern look and feel, as well as an improved user experience developed to better reflect PRWeb’s position as a leading online publicity and visibility service. Pappas Group and PRWeb worked closely to deliver an updated site that would make it easier for individuals and small businesses to learn about how to increase their online presence and determine the news release package that is right for their needs – whether it be getting more publicity, gaining visibility or driving more business to their door.
"We were excited to work with the brand that started the online news release category," says Anthony Pappas, President and Founder of Pappas Group. "Their focused strategy embraces PRWeb’s value in the industry and gives businesses and organizations the tools they need to gain visibility and credibility."
PRWeb’s new site provides detailed case studies, informative articles and web-based resources that allow users to learn self-management techniques for garnering publicity and generating new leads. A separate “news center” was also designed to increase traffic to customers’ releases and improve SEO.
Functionality and design were both integral to PRWeb’s new website development, with a focus on both user-friendliness and sleek visual assets. The launch of the new site did not just provide users with a visually appealing design, but also focused on the customers and what would enhance their PRWeb experience even more.
“It was great working with Pappas Group and seeing the work go live to the public,” says Heather Philbin of PRWeb. “From initial recommendations to final deliverables, Pappas Group helped us improve many features of the site, including usability and visual identity.”
About Pappas Group:
Pappas Group is a full service creative agency. With a talented team of designers, strategic thinkers, and media experts, Pappas Group builds brands that stand out. The agency has worked with many prominent companies and organizations including Discovery Channel, Blackboard, Syfy, Destination D.C., Harvard Business Publishing, Hanes Brands, Geico, Toyota, Volkswagen Credit, Network Solutions, Kastle Systems and many others. Accolades include the ADDY Awards, Webbys, REBRAND 100 and Print Magazine Interactive Awards. For more information, visit http://www.pappasgroup.com.