Lyris Webinar to Explore Proven Relevance-Enhancing Tactics that Improve Email Marketing

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Email Marketing Luminary David Daniels to Share Tips to Increase Open Rates

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Lyris, Inc., the online marketing expert, today announced an upcoming Webinar titled, "Get Relevant, Get Results: How to Improve Email Marketing Through Relevance." The Webinar will instruct email marketers on how to break through inbox clutter to effectively improve campaign results with relevance.

The Webinar, which will take place July 28, 2010 at 11:00 a.m. PT, features email marketing experts David Daniels, CEO, The Relevancy Group, and Blaine Mathieu, CMO, Lyris who will offer marketers the top 10 ways to improve relevancy, including how to:

         •    Communicate most effectively using short-bursts
         •    Use subscriber behavior to determine future offers
         •    Leverage engagement for message delivery
         •    Apply social networking and search techniques to email
         •    Craft creative for mobile screens

All Webinar attendees will receive a free copy of the new paper by industry expert and luminary David Daniels, "The Reinvention of Email Marketing and the Future of Connected Marketing," which details the emerging criteria by which innovative email marketing practitioners should evaluate vendors in the space.

WHO:     The Relevancy Group CEO, David Daniels
                 Lyris Chief Marketing Officer, Blaine Mathieu

WHAT:     Webinar - Get Relevant, Get Results: How to Improve Email Marketing Through Relevance

WHEN:    Wednesday, July 28, 2010 at 11:00 a.m. PT

WHERE: To register for the Webinar, register here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris with the #LyrisRelevancy hashtag.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Media Contact: Dan Gould for Lyris; 415-262-5959


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