New York, NY (PRWEB) July 26, 2010
OfferMobi, the first US-based performance marketing network for mobile advertising campaigns is making waves in the digital performance marketing world by leading the charge for mobile lead generation. LeadsCon East, the largest conference and expo focusing on online lead generation being held on July 26th and 27th at the Marriott Marquis in New York City, is OfferMobi's opportunity to expand their brand awareness and unique business model into this as yet largely untapped space for mobile publishers.
Online lead generation, where a consumer or business fills out an online form and then is either contacted by email, phone or direct mail, has steadily grown since the early days of the Internet to become a $1.6 Billion industry according to industry sources such as Accelerize New Media. OfferMobi is forging new ground by expanding the industry's landscape to include mobile devices as another path to revenue.
"With the smartphone population growing to over 25% of the US market, more and more consumers are using their mobile phones to conduct what had previously been only done in front of a computer," says Mark Roth, Co-Founder and CEO of OfferMobi. "Consumers and businesses are using their phones for more than calls and playing games; they are filling out forms and responding to advertisers in the mobile environment. LeadsCon will give us a chance to show off the positive results we have been seeing in generating mobile leads."
OfferMobi is the first performance marketing network in the US focused solely on mobile campaigns. Mobile ad agencies and advertisers can partner with OfferMobi to take advantage of the cost per action (CPA) marketing model for the mobile web that has been popular with traditional online ad networks for several years. OfferMobi's unique approach for a mobile advertising network is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that almost all other mobile ad networks in the US follow. Advertiser partners of OfferMobi pay only for a lead, a subscription, a newsletter signup, an SMS list opt in, a sale or any other "action" the advertiser wants the end user to take.
OfferMobi is the first USA-based mobile affiliate network. Launched in early 2010, OfferMobi has amassed a loyal following of over 1000 mobile publishers who are seeking performance based commissions from ad campaigns they can run in mobile advertising channels. OfferMobi acts as both an agency and a performance based network for advertisers who wish to promote their mobile enabled website, App, or click to call/pay per call campaign. OfferMobi works with mobile publishers who own well travelled mobile destinations, popular app owners and other mobile ad networks to increase the revenue they earn from their mobile ad inventories on a performance basis.
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